Associate Director-Market Research and Analysis
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: Atlanta, GA
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
Overall Purpose:
Lead the strategic development, delivery, and continuous improvement of a platform that enables internal stakeholders to gather actionable customer insights. This role combines technical expertise, product leadership, and vendor management to ensure the platform’s reliability, scalability, and compliance within AT&T’s cloud infrastructure and security frameworks.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
- Define and execute the product vision, strategy, and roadmap for the internal customer survey platform in alignment with organizational goals.
- Collaborate closely with internal stakeholders across multiple departments to gather, prioritize, and translate business requirements into technical specifications.
- Lead and manage a small technical team responsible for platform development, support, and maintenance across backend and frontend technologies.
- Provide technical leadership in managing Azure IaaS infrastructure, SQL Server, SSAS, SSIS package development, and front-end applications (.NET MVC and React).
- Oversee ETL processes and data workflows utilizing SSIS to integrate and process data from Snowflake and other sources.
- Manage vendor relationships for third-party messaging services (SMS), including contract negotiation, performance monitoring, and issue resolution.
- Evaluate emerging messaging technologies such as Rich Communication Services (RCS) and lead potential vendor transitions.
- Ensure platform compliance with AT&T’s internal systems, policies, security standards, and regulatory requirements related to survey data and messaging.
- Lead effort to monitor platform performance, troubleshoot technical issues, and implement continuous improvements to ensure a superior user experience.
- Lead effort to develop and maintain comprehensive technical documentation, training materials, and support resources.
- Lead change management initiatives including user training, adoption strategies, and effective communication plans.
- Stay current with industry trends in cloud infrastructure, database technologies, frontend frameworks, survey platforms, and messaging solutions.
- Mentor and develop team members to foster technical growth and collaborative success.
Education/Experience:
- Bachelor’s degree in Computer Science, Information Technology, Business, or a related field; advanced degree preferred.
- 10+ years of experience in product management, preferably managing technical products or platforms.
- 5+ years of supervisory experience
- Experience working in a SQL Server environment with proficiency in writing and reviewing complex SQL Queries.
- Solid understanding of Azure IaaS environments and Microsoft SQL Server technologies, including SSAS and SSIS, to effectively guide technical teams and make informed decisions.
- Awareness of front-end technologies such as .NET MVC and React to coordinate development efforts and ensure alignment with product goals.
- Demonstrated vendor management skills, including overseeing and evaluating technology partners
Our Associate Director-Market Research & Analysis earns between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$128,400.00 - $192,600.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-78155 Date posted 08/15/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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