Associate Director-Market Development
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Seeking an innovative Associate Director of Market Development to lead a team of market, analytics, and financial experts, building strong relationships across product and channel teams. This role drives key sales and promotional strategies, aligns with corporate goals, and delivers measurable results impacting the Accessory Product P&L. Responsible for team management, development, and integrating new technologies like AI to achieve strong financial outcomes and enhance customer satisfaction.
Expertise in product lifecycle management is required, including multi-year planning, feature optimization, profitability analysis, and product evolution. The ideal candidate uses market insights, customer feedback, and performance metrics for data-driven decisions that maximize customer value and financial performance. You will collaborate across enterprise channels, marketing, engineering, and sales to ensure product portfolio success and influence marketing strategy, product development, positioning, and go-to-market planning, while mentoring less experienced staff.
Key Responsibilities:
Product Promotional Strategy:
- Lead all phases of the promotional product lifecycle for every enterprise channel
- Implement effective sales incentive programs across sales channels
- Collaborate with key stakeholders for alignment and flawless execution
Market Research & Competitive Analysis:
- Analyze market trends, competitor strategies, and customer behavior – using insights to drive product strategy and plans
- Use segmentation and journey mapping to continually refine product positioning and experience
Performance Monitoring & Optimization:
- Define and track KPIs (revenue, margin, adoption, satisfaction, cost-to-serve)
- Conduct product health checks and optimization
- Use analytics and financial modeling to make informed, profitable decisions
- Lead reporting and executive communications
Cross-Functional Collaboration:
- Partner with sales (across channels), marketing, and support for seamless delivery
- Serve as product advocate and main point of contact for internal and external stakeholders
- Drive effective go-to-market strategies
Innovation & Continuous Improvement:
- Foster culture of innovation, adopting emerging technologies and immersive experiences
- Recommend process and tool improvements for effective
Stakeholder Communication & Leadership:
- Provide regular updates and strategic recommendations to executives
- Mentor and serve as subject-matter expert within the team
Supervisory Responsibilities:
- Directly supervise team members, including hiring, onboarding, and termination decisions
- Coach, mentor, and develop direct reports
- Conduct regular performance evaluations, provide constructive feedback, and manage performance improvement plans as needed
- Foster a collaborative, high-performing team environment focused on achieving business goals
Education:
Bachelor’s degree (BS/BA) desired. 5+ years of related experience.
MBA or advanced degree preferred.
Supervisor: Yes
Preferred Experience:
- 10+ years in product management, product marketing, or related field
- Proven experience managing products through the full lifecycle
- Familiarity with telecommunications, mobile, and broadband accessories
- Experience in cross-functional teams and stakeholder influence
Principal Functional Skills / Competencies:
- Business case development
- Market opportunity analysis and innovation
- Data-driven decision-making using analytics tools
- Product development and Product Lifecycle Management (PLM)
- Marketing & Go-to-Market strategy and execution
- Cross-functional leadership
- Executive communications and presentations skills
- Outstanding interpersonal communication ability
Additional Preferred Skills:
- Agile methodologies and product management tools (JIRA, Confluence, Aha!)
- Background in telecommunications, technology, or related industries
- Familiarity with emerging technologies, such as AI
Our Associate Director-Product Marketing earns between $141,300 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$141,300.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-85496 Date posted 10/13/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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