Principal Market Development - Local Market Research & Insights
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
Our Business Intelligence & Performance Reporting team has an opportunity for you!
We are responsible for local strategic intelligence, opportunity analysis, initiative tracking, and performance reporting to identify and prioritize DMA-level opportunities that drive short and long-term profitability. We are seeking a highly strategic and analytical leader with strong research experience, to serve as Principal, Local Market Research & Insights.
In this role, you will partner across the organization defining and transforming complex research data into compelling insights and go-to-market opportunities tailored for key local markets. You’ll help shape our understanding of local markets, uncover nuanced customer needs, build market-specific playbooks, and propose initiatives that directly impact local profitability and growth.
Key Responsibilities:
- Consolidate and refine existing research including customer segments, market archetypes, and market trends to develop localized market perspectives.
- Identify and lead incremental research initiatives to uncover DMA-specific insights that inform the holistic strategy, evaluation of opportunities, and execution of GTM.
- Develop and own DMA Playbooks that synthesize actionable business insights, competitive dynamics, in-market performance, and opportunity analysis.
- Partner cross-functionally with Research, Analytics, Network, Product, Marketing, Sales, Distribution, and others to align research and define local opportunities.
- Deliver cross-DMA insights that lead to strategic prioritization of research and playbooks, as well as scalable localized execution across multiple DMAs at once.
- Establish recommendations and frameworks for optimized local market evaluation, strategic analysis, profitability assessments, and long-term growth drivers.
- Craft compelling narratives and storytelling materials for executive stakeholders and field enablement.
Qualifications:
- 7+ years in market research, consumer insights, product marketing, or strategy roles; experience with market and consumer segmentation required.
- Proven ability to synthesize qualitative and quantitative data into actionable strategic recommendations.
- Exceptional storytelling and presentation skills; able to influence senior executives and field teams.
- Strong understanding of customer archetypes, behavior drivers, and regional differentiation.
- Experience in a Fortune 500+ or similarly complex matrixed organization preferred.
- BA/BS required; MBA or related advanced degree strongly preferred.
- An understanding of business products and services, as well as network architecture.
- Willing to be challenged, excellent interpersonal communications, good collaboration, project management, and leadership skills.
- Ability to think analytically and fast while managing changes and ambiguity.
Our Principal Market Development - Local Market Research & Insights earn between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-77269 Date posted 08/05/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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