Lead Market Development
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Join AT&T and reimagine the communications and technologies that connect the world. Our experienced team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
Seeking a highly analytical and strategic thinker to join our team, responsible for developing and executing pricing strategies that maximize profitability, market share, and customer value. You will collaborate with cross-functional teams including sales, marketing, finance, and product management to ensure our pricing approach aligns with business objectives and market dynamics.
Key Roles and Responsibilities:
- Develop and implement pricing strategies and models for products and services that optimize revenue and profitability.
- Analyze market trends, competitive pricing, customer behavior, and cost structures to inform pricing decisions.
- Formulates complex data modeling and financial analysis scenarios to interpret and develop pricing strategies and potential impacts.
- Collaborate with sales and marketing teams to create pricing frameworks that support go-to-market strategies and promotional activities.
- Lead pricing initiatives for new product launches, pricing updates, and discount management.
- Monitor pricing performance and effectiveness, providing regular reports and insights to senior leadership.
- Conduct scenario analysis and financial modeling to forecast pricing impacts under various business conditions.
- Partner with finance and analytics teams to maintain data accuracy and support pricing governance.
Preferred Skills and Qualifications:
- Bachelor’s degree in Business, Finance, Economics, or a related field; MBA or advanced degree preferred.
- 6+ years of experience in pricing strategy, revenue management, or related roles, preferably in telecommunications.
- Strong analytical skills with proficiency in data analysis, financial modeling, and market research.
- Experience with pricing software and tools (e.g., Power BI, Tableau, Excel advanced functions).
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Ability to think strategically and make data-driven decisions under pressure.
- Strong project management skills with attention to detail and the ability to manage multiple priorities.
- Knowledge of competitive landscape and market dynamics within the relevant industry.
- Ability to influence stakeholders and drive consensus on pricing decisions.
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Supervisor: No
Our Lead Market Development Managers earn between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-75753 Date posted 07/31/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.