Lead Channel Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future- you’ll create it.
The Lead Event Manager has primary responsibility and ownership of successful execution for all FirstNet Public Sector Events including management of requests, working with sales and strategy teams to plan and execute and ongoing analysis and evaluation to improve outcomes and results.
The FirstNet Public Sector events lead has primary responsibility for over 300 nationwide events in support of our overall FirstNet sales goals to the public sector market. Primary role responsibilities:
- Plan, coordinate, and execute events that promote FirstNet's mission and services to the public sector market.
- Work closely with internal teams and external partners to ensure successful event delivery.
- Manage event logistics, including registration, scheduling, and payment, invoice processing and budget management.
- Manage marketing content requests as necessary.
- Monitor and evaluate event performance to ensure continuous improvement.
- Foster relationships with key stakeholders and partners to enhance event impact.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
- Develop Channel Marketing Strategies: Develop and implement strategic marketing campaigns and resources targeting resellers, system integrators, VARs, independent vendors, partners, OEMs, private labelers, and distributors.
- Partner Relationship Management: Build and maintain strong, strategic relationships with channel partners, providing them with necessary tools, resources, and training for effective sales enablement.
- Market Analysis and Performance Tracking: Conduct market research and analyze program performance to inform strategies, making data-driven adjustments as needed.
- Event Coordination and Content Development: Design and organize partner events, conferences, and meetings, contributing to marketing messaging and content development to customize online promotion efforts.
- Budget Management and Cross-functional Collaboration: Manage budget allocation for channel marketing activities, ensuring alignment and collaboration with sales, product, and corporate marketing teams for effective project implementation and resource management.
Job Contribution:
- An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
- Leads significant projects with strategic autonomy, influencing executive decisions.
- Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor:
- No
Education/Experience:
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Certification is required in some areas.
Our Lead Channel Marketing, earn between $130,700 - $196,100. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.
And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-77353 Date posted 08/05/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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