Principal Product Marketing
Atlanta, Georgia
This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.
Overall Purpose: Own volume and device subsidy forecasting for Cricket Wireless, and provide strategy, marketing, and finance leadership the analysis they need to make decisions on promotions, pricing, and competitive response.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
Volume and Subsidy Forecasting: Own forecast of activation volume and associated device subsidy at the day, device, and sale-type level (for example port-in, general market, upgrade and BYOD). Build, maintain and improve forecasting models using time series and machine learning methods. Reconcile model output against internal forecasts and actuals, and explain the drivers of variance. Conduct scenario analysis for different portfolio pricing scenarios, balancing volumes and expense to meet company priorities.
Promotion Lift Analysis and Experimental Design: Design and run tests that measure the lift from one-off and recurring promotions, using methods such as geo-lift, pre/post, difference-in-differences and treated/control comparisons. Turn the results into clear recommendations on promotion effectiveness and ROI.
Competitive Intelligence: Monitor competitor pricing moves, new market entrants and OEM news. Use these findings in SWOT analyses and in pricing and promotional strategy.
Cross-Functional Partnership: Work with Marketing, Supply Chain, Finance and Sales to line up forecasts, promotional plans, inventory needs and financial approvals.
Analytical Tooling and Automation: Build and maintain scalable, reusable analytical tools and data pipelines using Excel/VBA, SQL, Python and Databricks. Reduce manual effort and make results easier to explain to non-technical stakeholders.
Communicate Insights: Turn complex analyses into concise, executive-ready summaries, visuals and recommendations.
Other Duties as Assigned: Perform other tasks as needed to support the Strategic Pricing function.
Key Skills/Qualifications:
Expert in Excel, including VBA and automation
Proficient in SQL
Experience with machine learning models and time series forecasting
Experience with Python and Databricks
Experience with experimental design and causal or lift measurement (preferred)
Job Contribution: An expert in their field who applies broad business knowledge and strategic insight to solve complex forecasting and pricing problems and drive organizational results. Leads critical, high-impact analytical projects and designs and implements innovative approaches. Works with minimal oversight, often advising senior leadership and influencing executive decisions. Mentors others and helps them with challenging issues.
Supervisor: No
Education/Experience: Bachelor's degree (BS/BA) desired, preferably in a quantitative field such as statistics, economics, mathematics, data science or engineering. 7+ years of related experience in forecasting, pricing analytics or a similar role. Wireless or telecom industry experience preferred.
Our Principal Product Marketing jobs earn between $141,300.00 - $211,900.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$141,300.00 - $211,900.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-125402 Date posted 10/29/2026
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