Lead Product Technology
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: El Segundo, CA or Dallas, TX or Atlanta, GA
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
Position Summary:
This position will drive the strategy, value case, requirements, technology development, customer experience, and promotion of the Consumer and Business (B2B) consent program. Define metrics and analyze data to drive performance and ongoing improvement. Lead programs and initiatives to grow the marketability of our Wireless and Broadband base, increase personalization, drive revenue growth, and improve customer experience.
Overview:
Working as a Lead Product Technology on the Marketing Innovation & Enablement | Consent & Campaign Compliance team, you'll drive the strategy, value case, requirements, technology development, customer experience, and promotion of the Consumer and Business (B2B) consent program. Define metrics and analyze data to drive performance and ongoing improvement. Lead programs and initiatives to grow the marketability of our Wireless and Broadband base, increase personalization, drive revenue growth, and improve customer experience.
Responsibilities and Qualifications:
Design the recapture of customer consent:
- Research industry best practices, competitive benchmarks, and AT&T customer and rep expectations to drive strategy and business requirements.
- Define business and data migration requirements and partner with technology teams to develop the Consent & Preference Platform, along with an intuitive user interface in Profile to manage consent and preferences.
- Develop test plans and acceptance criteria to ensure an effortless customer experience. Partner with technology and channel leaders to integrate consent recapture within Digital, Retail and Care sales channels and relevant customer touch points.
- Develop plans to evolve platforms to align with transformation initiatives, audit legacy processes, and retire end-of-life consent collection points.
Define and own performance data and analysis to drive ongoing improvement:
- Drive ongoing valuation analysis to support ROI of acquiring and maintaining customer consent.
- Develop and present business cases to leadership for technology investment, campaigns, and incentives.
- Request and manage budgets to support initiatives.
- Define metrics, KPIs, and reporting requirements to track performance against business case assumptions and customer engagement targets.
- Interpret data to analyze performance and make program, campaign, and platform design recommendations.
Drive consent data use improvements and campaign compliance review efficiency:
- Identify opportunities to improve use of consent by inspecting data flows, logic and code, as well as opportunities to simplify and automate campaign review processes to drive efficiency.
- Write requirements and coordinate with marketing technology data enablement and platform teams to implement improvements, test and validate results.
Minimum:
- 5+ years related, relevant experience
- Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or related field of study
- SQL skills
Desired:
- Relentless curiosity, interest and aptitude in understanding the drivers of marketability, analyzing key performance metrics, and following trends
- Experience designing performance targets, interpreting data and developing business cases
- Experience with market/customer research and competitive benchmarking
- Experience designing and presenting executive updates
- Knowledge of general market and subscription-based service best practices for customer communications and engagement
- Knowledge of digital architecture, tools & platforms
- Experience leading new product/platform development and go-to-market launches
- Snowflake and Tableau experience
Principal Functional Skills / Competencies:
- Analytical thinking
- Creativity
- Cross team integration
- Data gathering and analysis
- Business case development
- Project management
- Product development strategy
- Product ownership
- Storytelling
For External Job Postings-
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information
For Internal Job Postings-
If a Background Check is required, candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information
Our Lead Product Technology earn between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-76144-1 Date posted 07/29/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.