Lead Brand Designer
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
Work Location: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
About AT&T Brand Design
At AT&T Design, we are building on our iconic brand legacy originally envisioned by design trailblazer, Saul Bass. This is your opportunity to join a world-class studio and lead best-in-class work that takes our brand to the next level.
The Lead Brand Designer supports the AVP, Head of Brand Design and our Marketing and Growth Organization. They will be a seasoned design professional who brings 7+ years of experience in brand design and identity systems creation, including but not limited to conceptual development, design refinement, asset testing, system buildout, and guideline authorship. They will bring bold ideas, customer-centered obsession, and a contagious enthusiasm that builds brand love through everything they touch.
The ideal candidate is an exceptionally talented creative thinker who takes ownership and accountability over design projects driving excitement for, and adoption of, their usage across our company. They will create original design concepts in accordance with the AT&T brand identity and design principles and coordinates the production of assets as necessary. They will also author guidelines and work with external partners when necessary. Responsible for learning and leveraging the established design process focused on insights, research, and objectives-based iteration, refinement, and execution.
Highly organized, they balance creative excellence and brand standards with the needs of the business owner and project objectives. Collaborates frequently with other departments (e.g., Strategy, Insights, Project Management, Brand Management, Business Units, and Marketing) to ensure project success. Builds strong enterprise-wide relationships, cultivating a meaningful rapport of trust and credibility.
A portfolio is required and should reflect award-winning brand design identity work for large consumer facing brands. In-house corporate experience is a plus.
Core Responsibilities
- Conceptualizes, plans, and produces diverse range of brand design assets and identity projects that builds brand love and delivers against the brief.
- Owns and is accountable for assigned project outcomes while adhering to deadlines, budgets, and staffing needs required to maintain quality of output.
- Pro-actively manages up with the practice leads and leadership to clear project status of their work and correctly aligned expectations.
- Cultivates fresh ideas (no matter who or where they come from) and nurtures a growing creative culture that inspires others to excel.
- Persuasive communicator able to comfortably present ideas to senior-level executives, balancing brevity with core content needs.
- Attends and contributes to internal/external work sessions, critiques, and presentations.
Skills:
- Expert visual, verbal, and written communication skills.
- Technical and software skills related to the discipline, including Adobe Creative Suite, figma, Microsoft programs, etc.
- Ability to hard draw or represent design thinking using various design tools.
- Thinking strategically as well as aesthetically.
- Ability to express the value of design and the design process to non-design partners with confidence.
- Must have the ability to juggle multiple tasks with short-term deadlines and ambiguity.
- Effortlessly balances speed with volume of ideation and quality of output.
Education/Experience:
- BFA/BS (or equivalent experience) in brand, graphic, or communication design, or similar.
- Minimum of 7+ years of related experience in brand design.
- Supervisory: No
Our Lead Brand Designer earn between $105,600 - $158,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$105,600.00 - $158,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-75821 Date posted 07/29/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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