Cricket Wireless Principal Project/Program Management
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Join AT&T and reimagine the communications and technologies that connect the world. Our experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
This role is a Marketing/Media support role in National Retail for both Cricket Wireless and AT&T Prepaid. This central role collaborates and meets with each account team and retailers they support to put together strategic plans to support sales via promotions and messaging campaigns. This person will take those plans to meet with internal marketing and media organizations, as well as outside agencies to deliver those plans to meet business objectives.
Job details below, but not limited too, are expectations of the role.
• Establish a strong relationship with Retailers and Account Managers -review holistic business performance, solicit feedback and share additional opportunities to support the business goals
• Leverage trends, competitor insights, and customer behavior to drive retailer marketing, pricing, and promotions.
• Work closely with the sales team to understand their needs and challenges with Retailers.
• Collaborate with sales teams and channel partners to create joint marketing plans and programs.
• Work with the Account Manager and the internal teams to identify additional strategies to improve performance and expand client partnerships
• Develop and implement marketing strategies to support sales channel objectives.
• Implement strategies for Retailers by working directly with the Account Managers product launches, packaging updates, new store merch and product transitions.
• Manage relationships with key partners to ensure alignment on marketing goals and initiatives.
• Work closely with sales, operations, and product development teams to align marketing initiatives with overall business goals and support key launches, merchandising efforts, and in-store execution.
• Develop and execute promotional campaigns to drive traffic, increase conversion rates, and enhance customer loyalty.
• Work with pricing teams to develop and maintain product pricing structure.
• Coordinate and execute marketing campaigns and activities across various retailers including digital, print, and instore.
• Optimize marketing content and materials for different retailers to ensure consistency and effectiveness.
• Stay updated on industry trends and best practices to continually improve channel marketing efforts.
• Monitor and analyze the performance of channel marketing programs and campaigns, providing regular reports and insights.
• Develop go-to-market strategies for promotions and launches by Retailers and their requirement for specific execution.
• Own the National retail & activation marketing strategy—from the agency, in-store campaigns, merchandising, and media.
• Manage advertising strategy and execution.
• Analyze data and feedback to refine and improve channel strategies.
• Ensure that content is tailored to the needs of different partner types and addresses specific pain points.
• Collaborate Retailers and internal teams to analyze market trends, consumer behavior, campaign performance, and shopper data, using these insights to refine and optimize marketing efforts.
• Analyze sales performance and customer data to identify trends, insights, and areas for improvement.
• Ensure all product listings are optimized for search, including content, and images
• Develop and implement marketing strategies that align with growth objectives, driving market share, brand awareness, and consumer engagement.
• Partner with sales and merchandising teams to develop in-store merchandising strategies that maximize visibility, optimize shelf space, and drive velocity at retail.
• Creates and Reviews all Legal Briefs for compliance
• Oversee the National Retail budget, ensuring resources are allocated effectively to balance growth while prioritizing key initiatives.
• Prepares/manage channel budgets and objectives based on goals, market and competitive position.
• Reviews and assigns vendor invoices for processing.
• Monitor and adjust advertising budgets to maximize ROI and achieve sales targets.
Job Contribution: An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs/implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.
Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.
Supervisor: No
Our Principal Project/Program Managers earn between $116,700 - $175,100. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$116,700.00 - $175,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-74626 Date posted 07/29/2025
Benefits
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- Paid Time Off
- Tuition Assistance
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- Training & Development
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