As a Lead Product Marketing Manager, you will Identify key customer segments by looking at firmographic, geographic, behavioral and psychographic data to effectively determine next best action to take. These include identifying product needs and fit therefore growing customer relationships, increasing product attainment and profitability. Individual must develop multifaceted, proactive strategies to drive customer/product acquisition, grow existing customers, migrate to new technologies and reduce product and customer churn all to achieve financial and net gain targets.

• Individual will identify key KPI's to measure success, profitability, penetration and opportunities.

• Individual will lead cross collaborative teams that help build strategies that help define what we will do with the segments built.

• Manager will focus on effective lead list generation tactics and efficacy.

• Manager will need to lead cross collaborative teams to create campaigns that include segments addressed, leads that are provided to sellers, marketing tactics, offers, and channel distribution.

• Ongoing results reviews are needed to identify strategies that are working and opportunities that still exist that require course correction or refinement. 

• Manager will establish and participate in ongoing field focus groups to gather intelligence on leads provided, segment performance, product fit, leads and strategy. 

Required Qualifications:

• 5 + years of experience in product or program marketing or related area of responsibility.

Desired Qualifications:

• Bachelor’s degree in in Marketing, Business or similar.

• Marketing experience

• Strong written and oral communication

• Marketing and Strategy Positioning

• Strategy Development

• Knowledge of Product Line, Sales Channels, Marketing Channels and Marketing Principles

• Strong PowerPoint and Excel experience

Our Lead Product Marketing Managers earn between $143,800 – $215,800, Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage

• 401(k) plan

• Tuition reimbursement program

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

• Paid Parental Leave

• Paid Caregiver Leave

• Additional sick leave beyond what state and local law require may be available but is unprotected.

• Adoption Reimbursement

• Disability Benefits (short term and long term)

• Life and Accidental Death Insurance

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

• Employee Assistance Programs (EAP)

• Extensive employee wellness programs

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to join #LifeAtATT?

Apply today!