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Sr Specialist Software Engineering

Bengaluru, India

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Join us to create a new era of connectivity.

"AT&T allows me to work on projects that will be seen by millions of customers."

Megan T. — Sr. Specialist, Software Engineer

"I find it incredibly rewarding to be out and see customers enjoying a product I spent my time perfecting."


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Job Description:

Why we Need this: Web analytics solutions allow AT&T to grow their business by providing personalized digital experiences, implementing and tracking marketing campaign success, and allowing vendors and internal teams to track customer purchasing behaviors. This tracking allows us to meet contractual obligations with 3rd parties such as Facebook and Google who advertise our products and receive payments for transactions that they generate. First party web analytics solutions allow AT&T to better understand their customers digital behaviors, while third party widgets implemented enable new experiences for customers who desire an omnichannel experience, with paths to digital sellers and automated chat solutions.

How we work: Due to the cross-functional nature of this work, the team works across AT&T, collaborating with marketing, product, and design, to understand business requirements and develop appropriate web analytics solutions to improve the customer experience.

What the work is: Develop and implement first party and third-party web analytics solutions (i.e. Adobe) on AT&T Business digital properties, ensuring accurate data collection and integration with other marketing tools and platforms.


  • Develop and implement Adobe first-party and third-party analytics solution
  • Conduct thorough testing of implemented analytics solutions to monitor and maintain the performance of analytics implementations, troubleshooting and resolve issues as they arise.
  • Create and maintain documentation for all analytics implementations, including data layers, tags, variables, and custom dimensions
  • Develop custom reports and dashboards within Adobe Analytics to provide actionable insights for various stakeholders within the organization.
  • Participate in the continuous improvement of web analytics processes and methodologies to ensure the highest level of data quality and insights
  • Familiarity with tag management systems, such as Adobe Launch or Google Tag Manager or Tealium. Experience in developing a server-side analytics framework will be highly considered.


  • Data accuracy and completeness: Ensure that the data collected by Adobe Analytics is accurate and complete. This includes verifying that page views, events, and custom variables are being tracked correctly, and that the data aligns with your business objectives.
  • Integration with other tools: Assess how well Adobe Analytics is integrated with other marketing and data analysis tools being used in AT&T.
  • Reporting and insights: Examine the quality of the reports and dashboards generated by Adobe Analytics.

What backgrounds do we hire from?

  • Proficiency in web development technologies, including HTML, CSS, JavaScript, and jQuery.
  • Experience with Adobe Analytics, Adobe Launch, and/or Adobe Experience Platform
  • Familiarity with tag management systems, such as Adobe Launch, Tealium or Google Tag Manager
  • Knowledge of web analytics best practices and industry standards
  • Experience with APIs and integration of Adobe Analytics with other platforms and tools
  • Experience in implementing, configuring, and troubleshooting Adobe Analytics or other web analytics tools.

Weekly Hours:


Time Type:



Bangalore, Karnataka, India

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

Job ID R-20849 Date posted 07/03/2024
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Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

Wellness resources and incentives to help you prioritize your health and wellbeing and be your best self inside and outside of work.

Total Wellbeing

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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