Job Overview

Job Description:

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. 

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

About the Role

As Lead Manager, Content & Advertising, you will help manage the Consumer Advertising creative strategy and execution for primarily the mobility business.  Mass communications remain a significant part of our business but social and digital advertising present an opportunity to scale even higher. To unlock the full potential of these channels, this experienced digital-first manager will help support innovation and thought leadership while simultaneously helping drive the business. Under the guidance of the Director of Advertising, this person will collaborate seamlessly with all key Advertising Team members as well as other internal and external partners.

Responsibilities

The Lead Manager, Content & Advertising, will report directly to the Director of Advertising with principal responsibility for the development, implementation and measurement of full funnel campaigns including TV, video, OOH and specifically paid social media & display campaigns.

You will be responsible for helping deliver effectiveness and efficiency, optimizing best performance marketing channels and platforms to drive ROI.  Additionally, you will tailor best-in-class messaging and creative to the specific audiences, and to the specific media placements inside them.  From social stories, to branded games, through AR experiences, we produce thousands of unique pieces of content every year, each contextually tailored to their environment.  And you will collaborate with a wide range of internal partners and stakeholders across Product Marketing, Media, .com, and legal as well as lead, brief, manage and collaborate with external agency partners.

Requirements/Qualifications

• Location & Office Designation - This position will sit in either Dallas, TX or Atlanta, GA and be expected to be in the office 3 days per week.
• Bachelor’s Degree in Marketing, Communications or Advertising preferred, and a minimum of 5 years’ experience working on paid advertising either in-house, or at a highly regarded Advertising Agency.
• Entrepreneurial spirit with the ambition and passion to help build out an outstanding team and elevate AT&T’s creative.
• Passionate about diversity, equity and inclusion.
• Digital expertise, with deep digital-focused experience either in-house or agency side.
• Positive, ‘can do’ leader, that lights-up a room and thrives in a fast paced, high-volume environment. 
• Ability to give crisp, clear direction that inspires.
• Natural collaborator, who earns the trust and respect of co-workers in order to make a maximum impact.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement · Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?  Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.