Marketing Transformation Manager
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Location: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing and growth engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences, and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
About the Role
To win in the connected world, AT&T needs best-in-class marketing. This means we need great marketers with leading edge capabilities, tools, and methodologies. These need to be developed and embedded throughout the business to keep pace with consumers and to advance ahead of the competition.
In this highly visible role, you will serve as a member of AT&T’s Marketing & Growth Transformation Office (“MTO”) responsible for charting the next generation of marketing at AT&T. This role will lead Program Management for the MTO, applying leading program management to support people, teams, and organizations with the discovery, development, and adoption of new tools, processes, and mindsets needed for the future of marketing. You will work with stakeholders across AT&T to ensure cross-initiative alignment and the successful deployment of new capabilities into AT&T’s normalized ways of working. The role will include the oversight and program level planning of existing workstreams, dependency mapping, stakeholder engagement, and communications planning.
The ideal candidate will be a dynamic team player with a deep understanding of marketing, project and change management best practices. The candidate should display a strong and genuine interest for transforming AT&T’s Marketing & Growth capabilities in the context of the connected world. The role requires the individual to work intrinsically with the Marketing & Growth Organization and with their peers in the Business Units.
Responsibilities:
- Develop and implement a comprehensive program portfolio strategy that supports the overall objectives of the Marketing & Growth Transformation Office and aligns with organizational goals.
- Supporting the development of project plans for each initiative, from start to read-out and measurement, including identification of the ‘who’ and ‘where’, timing, recommended stakeholders, recommended KPIs, hand-off and roll out plan
- Engage with key stakeholders at all levels of the organization (e.g., Marketing Operations, Product Marketing, Sponsorship, Media, Brand, Advertising, Digital) to understand their needs, concerns, and expectations, and develop strategies to address these and gain their support for the transformation initiatives.
- Develop and maintain proper stage gate criteria plans to ensure that all stakeholders are informed about the development across workstreams, the dependencies across workstreams, and the shared impact to drive towards.
- Identify gaps in the coordination of key transformation workstreams and work cross functionally to resolve them
- Monitor and evaluate the progress of the initiatives, working closely in partnership with change management strategy to establish metrics and reporting mechanisms to track progress, identify issues, and implement corrective actions as needed.
- Manage resistance to change by proactively identifying potential sources of resistance, addressing concerns, and developing strategies to minimize resistance and maximize employee buy-in.
- Continuously identify opportunities for improvement in the program mangement process, applying lessons learned from past experiences and adapting the strategy as needed.
- Facilitate preparation of materials for readouts and applicable workshops
Qualifications:
- Bachelor's degree in Marketing or a related field; Master's degree preferred
- Experience working at a large multi-product company
- A minimum of 5 years of marketing or transformation experience
- Proven experience driving consensus and momentum across multiple teams internally, including senior leader across functions
- Proven project management skills, including the ability to coordinate multiple workstreams with complex dependencies
- Proven change management skills, including the ability to coordinate cross-functional teams and manage end-to-end delivery of complex initiatives.
- Strong strategic thinking and problem-solving skills, with the ability to identify opportunities for improvement and drive change across the organization.
- Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels of the organization.
- Experience with program management methodologies, such as Six Sigma, Agile, or CPM a plus
- Collaborative; willing to roll up their sleeves with the team
- Change agent and pragmatist; able to drive positive cultural change at AT&T
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
Our Lead Marketing Management earn between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-67866 Date posted 05/21/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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