Marketing Planning Lead
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
About the Role:
We are seeking a dynamic and strategic Marketing Planning Lead to drive the alignment, prioritization, and execution of our marketing initiatives. This role is pivotal in assessing new marketing opportunities and ensuring seamless communication and collaboration across teams to maximize the impact of our consumer offers.
Key Responsibilities strategic evaluations of marketing support requests working with multiple organizations.
• Ensure strategic alignment and prioritization of marketing initiatives in line with business goals.
• Act as the primary point of contact for the Consumer Offers team, facilitating clear and consistent communication.
• Proactively communicate the Marketing Plan of Record (POR) and any changes to relevant stakeholders regularly.
• Develop comprehensive strategic assessments and provide actionable recommendations for in-year and annual offer proposals.
• Collaborate cross-functionally with Marketing teams and channel partners to vet and prioritize new offer proposals effectively.
• Continuously assess new marketing opportunities and provide insights to optimize offer strategies.
Qualifications:
• Proven experience in marketing strategy, offer management, or related roles.
• Strong project management skills with the ability to handle multiple priorities simultaneously.
• Exceptional communication and interpersonal skills to serve as a key liaison across teams.
• Ability to think strategically and provide data-driven recommendations.
• Experience working in cross-functional teams and managing stakeholder relationships.
• Familiarity with marketing POR processes and consumer offer dynamics is a plus.
Core Competencies:
• Background in holistic marketing across multiple brands at large companies; Direct Marketing and B2B experience a plus, but not a requirement.
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
• Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time.
• Executive presence to inspire confidence with internal and external constituents.
• Collaborative and willing to roll up your sleeves with the team and get close to the details.
• React quickly with strategic thinking and proactive solutioning in a fast-paced environment.
• Working knowledge of Adobe Workfront or similar workflow management tool.
• Strong communicator; verbal and written.
• Highly organized and accountable
• Operational by nature, but through a strategic lens
• Patient and persistent
• Expert in Microsoft Office
Preferred
• MBA or Master’s degree
• Experience with Workfront and Microsoft Sharepoint websites is a plus
Education & Experience:
• Education: Typically requires a Bachelors degree.
• Experience: Typically requires 6+ years of experience in similar area of responsibility
Our Lead Marketing Planning Lead earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-75231 Date posted 07/24/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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Background Check
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