Lead Product Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future- you’ll create it.
AT&T is seeking a dynamic and experienced Lead Marketing Manager to spearhead Go to Market (GTM) initiatives for our Value Added Services portfolio, with a focus on Security and Edge Solutions such as SD-WAN. This role will be pivotal in driving growth and adoption within AT&T’s Mid-Markets segment by developing and executing strategic GTM plans that highlight our innovative service offerings and differentiated value. In addition, this position will support their AVP in developing ad-hoc, compelling presentations for both connectivity, VAS, and Edge Solutions.
Key Responsibilities:
Strategic Marketing Leadership:
Develop and lead comprehensive GTM strategies for Value Added Services, including Security solutions (e.g., Dynamic Defense) and Edge Solutions (e.g., SD-WAN), targeting mid-market businesses.Market Analysis and Segmentation:
Conduct in-depth market research and competitive analysis to identify customer needs, industry trends, and growth opportunities within the Mid-Markets segment.Product Positioning and Messaging:
Craft compelling product positioning, value propositions, and messaging that resonate with mid-market customers and clearly articulate the benefits of AT&T’s Security and Edge Solutions.Offer Ideation and Execution:
Lead ideation of innovative offers tailored to mid-market customers. Work with Sales Operations and CLM to plan and execute integrated marketing campaigns across digital, events, sales enablement, and partner channels to drive awareness, demand generation, and customer acquisition.Cross-Functional Collaboration:
Work closely with Sales, Product Management, Engineering, and Customer Success teams to align marketing efforts with business goals, product roadmaps, and customer feedback.Sales Enablement:
Develop sales tools, training materials, and competitive intelligence resources to empower the sales team in effectively positioning and selling Value Added Services.Storytelling and Presentation:
Demonstrate strong storytelling skills by creating compelling narratives that connect with diverse audiences. Develop comprehensive, visually engaging PowerPoint presentations that effectively communicate complex technical concepts and business value to internal stakeholders, partners, and customers.Performance Measurement:
Define key performance indicators (KPIs) and use data analytics to measure campaign effectiveness, optimize marketing activities, and report results to senior leadership.Customer Advocacy and Thought Leadership:
Support customer case studies, testimonials, and industry events to build credibility and position AT&T as a leader in Security and Edge Solutions for mid-market businesses.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 7+ years of Product, Product Marketing, or Channel experience with a focus on technology services, preferably in Security, SD-WAN, or Edge Computing.
- Proven track record of managing programs targeting mid-market business customers.
- Strong understanding of networking, cybersecurity, and edge technologies.
- Excellent strategic thinking, communication, and project management skills.
- Exceptional storytelling abilities with expertise in creating comprehensive and persuasive PowerPoint presentations.
- Ability to work collaboratively across multiple teams and influence without direct authority.
- Data-driven mindset with experience using analytics tools to guide marketing decisions.
- Experience in integrated campaign management across digital, events, and field marketing.
- Passion for innovation and staying current with industry trends and customer needs.
Job Contribution:
- An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
- Leads significant projects with strategic autonomy, influencing executive decisions.
- Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor:
- No
Education/Experience:
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Certification is required in some areas.
Our Lead Product Marketing, earn between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benets:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.
And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-75577 Date posted 07/28/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.