Lead Product Marketing
Dallas, Texas
Job Description:
Introduction:
Join a fun, innovative, and fast-paced team where creativity fuels cutting-edge solutions. We thrive on collaboration, agility, and bold ideas—empowering every team member to make a real impact while enjoying a dynamic and supportive environment. If you love working at the intersection of marketing, technology and innovation, this is the team for you!
Summary:
In this role you’ll serve as the Product Technology Lead for AT&T’s personalization tools, with a strong emphasis on integrating AI and Generative AI (Gen AI) solutions into the omnichannel ecosystem. This business product lead role will drive MarTech development, and delivery of AI-powered personalization capabilities that enable hyper-personalized customer experiences at scale. Working closely with Marketing, Technology, and Data Science teams, the incumbent will lead innovation through advanced AI/ML techniques to boost revenue, customer loyalty, and market share.
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Location: Dallas, TX or El Segundo, CA
Position Responsibilities
- Product Ownership with AI Focus: Own the full product lifecycle of personalization tools enhanced by AI and Gen AI technologies. Define vision and roadmap that incorporate AI-driven personalization, automation, and predictive analytics.
- Technical Documentation: Develop and maintain detailed technical product requirements, user stories, and acceptance criteria to clearly communicate functionality, integration points, and performance expectations to engineering and data science teams.
- AI & Gen AI Integration: Collaborate with AI and data science teams to embed advanced machine learning models and generative AI capabilities into personalization platforms. Drive use cases such as dynamic content generation, predictive offer decisioning, and real-time customer interaction optimization.
- CrossFunctional Leadership: Act as a key liaison between Technology, AI/Data Science, and Marketing teams. Lead agile development processes, facilitate collaboration, and ensure alignment on AI personalization initiatives.
- Innovation & Market Awareness: Stay current on emerging AI/Gen AI technologies, tools, and industry trends. Evaluate and recommend new AI capabilities to maintain competitive advantage in personalization.
- Risk & Compliance Management: Address ethical considerations, data privacy, and compliance issues related to AI-driven personalization. Ensure solutions adhere to company policies and regulatory requirements.
Qualifications
- Bachelor’s degree in Computer Science, Engineering, Data Science, Marketing, or a related field; advanced degree preferred.
- 5-7+ years of product ownership or management experience focused on personalization, marketing technology, or AI-powered platforms.
- Demonstrated expertise in AI and generative AI technologies applied to marketing personalization, including familiarity with machine learning frameworks and natural language generation.
- Proven ability to document technical product requirements, user stories, and acceptance criteria for complex technology solutions.
- Strong collaboration experience with engineering, AI/Data Science, and marketing teams.
- Proficiency with Best in Class Marketing Technology Platforms (Abode CDP, Target, Pega, Journey Orchestration etc).
- Excellent communication and leadership skills with a strategic mindset.
- Experience managing complex projects in agile environments.
- Knowledge of data privacy, ethical AI practices, and regulatory compliance related to customer data
- Knowledge of customer relationship management (CRM) systems.
- Knowledge of web/digital personalization.
- Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).
- Innovative: Creative thinker who proactively identifies and solves problems.
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information
Our Lead Product Marketing earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
USA:CA:El Segundo / 2260 E Imperial Hwy - Adm:2260 E Imperial HwySalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-71186-1 Date posted 06/20/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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