Lead Product Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
We are looking for a highly skilled and innovative Lead Product Marketing Manager to oversee the development, management, and lifecycle success of a product or group of products. As the product owner, you will be responsible for driving the product's strategic direction, ensuring alignment with corporate goals, and delivering measurable business outcomes.
This role requires a strong focus on product lifecycle management, which includes multi-year planning, feature optimization, profitability analysis, and product evolution. The successful candidate will leverage market insights, customer feedback, and performance metrics to make data-driven decisions that maximize customer value and financial performance. You will work cross-functionally with marketing, engineering, sales, and other teams to ensure the success of the product portfolio.
You will also act as a key contributor to AT&T's marketing strategy, influencing product development, positioning, and go-to-market planning while mentoring less experienced professionals.
Key Roles and Responsibilities:
In addition to the responsibilities outlined above, the following duties emphasize product management and lifecycle management:
Product Lifecycle Ownership:
- Lead the entire lifecycle of assigned products, from concept and launch to growth, maturity, and eventual retirement.
- Make critical lifecycle decisions, such as introducing new features, repositioning products, and determining end-of-life strategies.
- Design and execute customer migration or transition plans for product sunsets to minimize disruption and retain customer satisfaction.
Strategic Product Planning:
- Conduct multi-year product planning to align with corporate goals and evolving market conditions.
- Develop and maintain comprehensive product roadmaps that prioritize customer needs, market opportunities, and financial objectives.
- Collaborate with stakeholders to ensure alignment on roadmap priorities and execution timelines.
Market Research and Competitive Analysis:
- Continuously analyze market trends, competitor strategies, and customer behavior to identify opportunities for innovation and differentiation.
- Use customer segmentation and journey mapping to refine product positioning and enhance the customer experience.
Performance Monitoring and Optimization:
- Define and track key performance indicators (KPIs) for product success, including revenue, adoption rates, customer satisfaction, and cost-to-serve.
- Perform regular health checks on product performance, identifying areas for optimization and growth.
- Use data analytics and financial modeling to inform product decisions and maximize profitability.
Cross-Functional Collaboration:
- Partner with engineering, sales, marketing, and support teams to ensure seamless product delivery and execution.
- Act as the primary point of contact and advocate for assigned products, ensuring cross-functional alignment and resolving conflicts.
- Drive go-to-market strategies in collaboration with sales and marketing teams to ensure successful product launches and adoption.
Innovation and Continuous Improvement:
- Foster a culture of innovation by identifying and implementing emerging technologies and market trends.
- Recommend process improvements and modern tools for more effective product management and lifecycle execution.
Stakeholder Communication and Leadership:
- Provide regular product updates and strategic recommendations to executive leadership.
- Act as a mentor and subject-matter expert within the team, guiding less experienced professionals.
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Supervisory: No
Preferred Experience:
- A minimum of 6+ years of experience in product management, product marketing, or a related field is required.
- Demonstrated expertise in managing products through their entire lifecycle, including launches, optimizations, and end-of-life planning.
- Experience working in cross-functional teams with a proven ability to influence stakeholders at all levels.
Principal Functional Skills / Competencies Associated with This Title:
The following competencies have been expanded to include a focus on product management and lifecycle management:
Business Case Development:
- Ability to develop and present detailed business cases to justify product investments, feature enhancements, and lifecycle decisions.
Product Lifecycle Management (PLM):
- Expertise in managing products through all phases of the lifecycle, including strategy, execution, and decommissioning.
Market Opportunity Analysis:
- Strong ability to analyze market trends, identify gaps, and propose innovative solutions that drive customer value and competitive advantage.
Data-Driven Decision-Making:
- Proficiency in using data analytics tools to measure product performance and inform strategic decisions.
Product Development Strategy:
- Ability to translate customer needs and market opportunities into actionable product development initiatives.
Marketing Strategy and Positioning:
- Deep understanding of marketing principles to position products effectively in target markets and drive customer adoption.
Cross-Functional Leadership:
- Proven experience in leading cross-functional teams to achieve product and business goals.
Customer Focus:
- Strong customer-centric mindset with an ability to anticipate customer needs and design products that deliver exceptional value.
Additional Preferred Skills:
- Familiarity with Agile methodologies and product management tools (e.g., JIRA, Confluence, Aha!).
- Experience in telecommunications, technology, or related industries.
- Knowledge of emerging technologies such as AI, IoT, or cloud computing and their application in product innovation.
Supervisory:
This role does not require direct supervision but may involve mentoring or leading less experienced team members.
• Project Management
• Relationship Management
• Technology Advising
Our Lead Product Marketing earn between $128,400 - $215,800 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-65964-1 Date posted 05/16/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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