Lead Product Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future- you’ll create it.
In the Lead Product Marketing role, you will design, develop and implement strategy and programs for AT&T Mobility products and services for all Business Segments (Small, Mid-Market, and Enterprise).
You will also lead strategic, operational design, and activation of Business Mobility Offers and Promotions.
This includes understanding Business Mobility results across all segments, channels, devices, rate plans, and contract types. KPIs include Mobility Offer Performance against forecast and achieving Quarterly Mobility forecasts. This role includes critical thinking on offer design, strategy and managing competitive intelligence. Requires close coordination with technical partners, sales, marketing, online, advertising, consumer partners, and others who leverage mobility promotions.
This role requires responding to a dynamic and fast paced competitive environment. The role includes quantitative analysis of how mobility offers are performing, by segment, by channel and what is driving results. This requires data management and visualization in tools like Power BI. This role also requires operational elements of building promotion codes, testing operational elements, and ensuring promotional credits are operationally performing and applying to credits as intended. Also includes Project Management, ensuring Offers are operational effective from launch up to and beyond billing.
Key Roles and Responsibilities:
Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan.
Typically viewed as product owner throughout the life cycle.
Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.
Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.
Provides continuing product surveillance and management of established product to attain financial objectives.
Accountable for revenue attainment and profitability.
Leads cross functional teams in presentation and resolution of marketing deliverables as needed.
Provides readout to leadership level regarding products and plans as assigned. Acts as team lead as needed to provide leadership to less experienced professionals.
Considered an expert within the discipline.
Our Lead Product Marketing, earn between $143,800-$215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.
And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-66386 Date posted 05/05/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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