Lead Manager Communications & PR
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
Job Overview:
As a Lead Manager for Communications & PR, you’ll be responsible for managing, strategizing and executing complex employee communications. The role primarily leads communications for our Labor Relations organization, supporting the company’s goal of reaching fair agreements with our union partners while mitigating risk. Additionally, this role is paired with developing and navigating communications to our frontline workforce, specifically our customer-facing organizations which include AT&T Field Operations.
This job title is used exclusively for employees in Corporate Communications.
What you’ll do:
·Develop, manage, and execute tactical internal communications that are specifically focused on and customized for our frontline workforce.
·Create and implement holistic plans that capture communications before, during, and after collective bargaining rounds and reinforce AT&T’s position as a union-friendly employer with the largest unionized workforce in the U.S telecommunications industry.
·Partner with our labor relations teams to develop strategic communications for leaders, employees, media, and public officials during bargaining and beyond.
·Write and oversee the publication of multiple types of media for the purpose of reaching our frontline employees, including articles, videos, microsites, banner ads, newsletters, brochures, social media content, and other materials.
·Coordinate with key communicators on our frontline teams at all levels, planning and strategizing communications to reach our frontline employees through the channels they most prefer.
·Leverage metrics, research, focus groups, and survey feedback to better inform our frontline communications strategy and tactics.
·Directly interact with key stakeholders across our retail, care, field services, and enterprise organizations to uncover best practices and preferences that we can apply to our frontline communications approach.
·May provide frontline-related messaging to support events, including video scripts, talking points, or background materials.
·Maintain a high-level understanding of industry trends affecting the company, often with a labor/frontline lens, and make appropriate recommendations regarding communication strategy surrounding them.
What you’ll bring:
·5-8 years of experience in a communications-related field preferred.
·Must be willing to come into the Dallas headquarters five days a week.
·Must have several years of experience in internal communications at a Fortune 100 company, showing increasing responsibilities throughout their career journey.
·Must have extensive experience managing communications in a labor relations capacity, along with a history of writing materials for a large, dispersed frontline workforce – preferably with organizations represented by a union.
·Must have strong relationship-building skills, with not only senior leaders but also with frontline supervisors and their support organizations.
·Must have strong writing skills – with examples to show.
·Must have excellent project management skills.
·Must have the ability to collaborate with peers/colleagues/subject matter experts on a variety of topics.
·Must be a self-starter and want to be a constant “learner.”
·Must have experience making data-driven decisions when evaluating communications effectiveness.
·Must have experience trying different tactics trying to reach different segments of the employee population.
·Presentation skills preferred.
·Experience managing a communications plan, from ideation to execution, is needed in this role.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Supervisor: No
Our Lead Manager Communications & PR earn between $105,600 - $158,400 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$105,600.00 - $158,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-68253 Date posted 05/28/2025Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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