Lead Advanced Analytics
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Location: Dallas, TX or Bothell, WA
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
Overall Purpose: Strategically analyze data from diverse sources using advanced predictive modeling, statistics, and trend analysis, thereby driving informed decision-making and optimizing business performance.
Key Roles and Responsibilities:
1. Data Analysis and Interpretation: Gather, analyze, and interpret diverse data sets to solve a variety of business problems, predict behaviors, and identify causal relationships, trigger points, and predictions. Well-versed with Relational (Ex- Oracle or MySQL) and/or Data Warehouse data storage (Ex- Snowflake or Databricks Delta Lake). Data sources including but not limited to internal and external sources, datalakes, data warehouses such as eCDW, BIDW, etc.
2. Statistical Methods and Decision Support: Apply a range of advanced statistical methods to quantify data variances and uses traditional modeling techniques to support decision-making. Most common tools are Tableau, Palantir, PowerBI (AI Insights), Databricks, AWS Azure, Synapse, H2O Driverless AI, etc.
3. Business Case Development and Analytics Tools: Develop business cases and create complex models utilizing big data analytics tools (Ex- Tableau, Power BI AI Insights, Databricks) for modeling and process integration, and to make recommendations for improvements to processes, financials, business models, etc. Build and test predictive models on various data samples and verifies their accuracy in real-world scenarios (Ex- Linear/Logistic Regression, Time Series).
4. Reporting and Business Insights: Develop visualizations such as dashboards, reports and charts, and advise business partners on data patterns and relationships to recommend strategic directions. Advise business partners with regard to patterns and relationships in data to recommend business direction or outcomes.
Qualifications:
- Education Preferred:
- Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field. Master’s degree preferred.
- Experience:
- Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
- Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
- Strong understanding of SEO, SEM, and digital marketing principles.
- Skills:
- Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
- Experience with A/B testing and conversion rate optimization (CRO) methodologies.
- Candidates with ability to story-tell with data preferred.
- Attributes:
- Highly motivated, self-starter with a passion for investigation, problem solving, and continuous improvement.
- Ability to work effectively in a fast-paced, dynamic, sometimes ambiguous environment.
- Strong collaboration, team- and time-management skills
Education: Preferred Masters degree from an accredited University in a Quantiative field of study such as Data Science, Math, Statistics, Engineering or Physics.
Experience: Typically requires 5-8 years experience.
Supervisory: No.
Our Lead Advanced Analytics earn between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Bothell, WashingtonSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-70231-1 Date posted 06/09/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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