Director, Sponsorships & Experiential
Dallas, Texas
Job Description:
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. AT&T is focused on delivering the best wireless and fiber experiences for our customers. Our Sponsorships and Experiential team is best- in-class at building world class sponsorships and partnerships using audience-led insights and the latest market trends to enable strategic decisions that surpass to position AT&T to outpace competitors.
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
Work Locations: Dallas, TX or El Segundo, CA
Summary:
This role will be responsible for managing sponsorships for critical growth audiences which will focus on growing the AT&T brand interest and perception in segments including but not limited to Hispanic, Millennials/Gen-Z and other growth opportunities. Some of the specific programs and properties that this position will be responsible for managing will be: Music, Soccer, Lifestyle and culture. Their role will be to set the vision of the initiatives, work across other vertical teams, brand marketing, and strategy, corporate communications, social teams and other marketing stakeholders to execute sponsorships and activation plans in the market. They will be working to ensure the initiatives ladder up to marketing and growth objectives, sponsorships portfolio objectives and continue to evolve with the changing consumer landscape and the needs of the business.
Primary responsibilities of this position:
- Executes programs through sponsorship activation, in alignment with AT&T marketing sponsorship objectives while effectively growing the AT&T brand and its product reputations among the targeted audiences
- Serves as a subject matter expert externally in sports, culture, lifestyle and entertainment marketing industry and internally across the AT&T family of brands, and is able to clearly articulate the nuances of these platforms to peers and apply that knowledge to the execution of brand strategy work in a fast-paced environment.
- Engages across the Sponsorship team to determine how their work can be integrated across the properties and assets, to help achieve sponsorship goals and objectives
- Engages with other marketing leadership to determine how goals and strategies for the AT&T brand and various lines of business can be integrated into planning and make recommendations to leverage properties and assets to help achieve business goals company-wide.
- Guides the appropriate strategies, messaging, and positioning to effectively reach and resonate with target audiences
- Comfortable deriving relevant trends from proprietary research and utilizing that data to present thoughtful and succinct strategies and experiential marketing executions that resonate with target audiences
- Responsible for negotiating sponsorship contracts, liaising with Legal, and gaining alignment on terms with key stakeholders and senior leadership
- Builds relationships and represents the company with sponsored properties
- Directs agency resources in the planning and execution of activation programs
- Oversees research studies and applies measurement models to ensure positive sponsorships value on across the portfolio
- This candidate must be knowledgeable about growth and emerging markets
Highly Desirable: Experience in growth markets, Hispanic sponsorships and Spanish Language background preferred.
Job Contribution: An experienced professional and leader, recognized as an expert in Sponsorships and Experiential, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: Yes
Education/Experience: Bachelor’s degree (BS/BA) or higher desired. 10+ years of related experience in sponsorships and experiential industry
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment
Contact with Customers/Candidates/Clients
Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
Handling/Proximity to Sensitive Information
Our Director - Sponsorships & Experiential earn between $158,200 - $237,400 USD. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
El Segundo, CaliforniaSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-65514-1 Date posted 04/30/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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