Director-Product Marketing
Dallas, Texas
Job Description:
About this Role
Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T.
We are on the lookout for an exceptional individual who embodies a profound understanding of the marketing discipline from end to end and has a proven track record in spearheading successful change management programs and communications. This is an opportunity to stand at the forefront of marketing innovation, developing the enablers of customer-centric marketing that connects people to greater possibility.
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Location: Dallas, TX
Overview:
The AT&T Marketing and Growth organization is responsible for delivering best-in-class advertising and go-to-market strategies to drive growth among business and public sector customers. With ambitious targets in a competitive environment, we need a highly-experienced marketer to support advertising and marketing programs to First Responder and Public Sector audiences.
Summary:
This role will have an opportunity to develop and implement strategies and programs to grow AT&T FirstNet and Public Sector markets, inclusive of government, education, and public safety. They will partner with leaders across business functions to review priorities and apply critical thinking in determining the marketing strategies to drive business results. This role is the hub for all FirstNet external marketing activities. They will lead a team of marketers and work cross functionally to lead strategy and execution for integrated campaign planning across media, social, direct marketing, PR and other marketing channels. The selected candidate will be responsible for the development of marketing, advertising, and communication programs to grow the FirstNet brand and drive preference and choice of company products and services. This role will report to the Vice President of Marketing for AT&T Business.
This role will develop campaign plans and success metrics, manage development of marketing briefs, define target audiences and deliver executional guidance across the team. Candidate will be accountable for optimizing tactics to deliver business results. Strong working relationships across organizations and agency partners are required for success.
Important skillsets include:
- 8 to 10 years of relevant experience in areas of increasing responsibility, including 5 or more years of marketing communications, advertising or related experience
- Experience managing multi-channel marketing campaigns including paid, owned marketing initiatives
- Experience creating comprehensive communication plans that outline key messages, target audiences, and communication channels for the public safety community.
- Data driven decision making and highly curious leadership to understand how to drive traffic across the funnel and into conversions
- Extensive experience marketing to First Responder and Public Sector markets, inclusive of government, education, and public safety.
- Executive level communication and presentation skills
- Leadership skills to shape/lead growth vision and marketing strategy
- Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage team of marketing professionals.
- Strategic planning and clear thinking with ability to drive change - develop and execute new ideas
- Ability to formulate and implement strategic marketing plans, establish KPIs, monitor and analyze marketing performance metrics and improve campaigns to inform future marketing decisions.
Our Director-Product Marketing earn between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$191,400.00 - $287,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-70459 Date posted 06/13/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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