Director of Content Strategy
Dallas, Texas
Job Description:
Role Overview:
As Director of Content Strategy, you will lead the development and execution of AT&T’s digital content and engagement strategy across desktop, mobile web, and app platforms for both consumer and business segments. This role will be critical to delivering digital customer growth for AT&T. You will shape and implement an operating model that streamlines how content and messaging come to life across the digital ecosystem, delivering the right message to the right customer at the right time.
The ideal candidate is a seasoned content strategist with deep expertise in digital customer experiences, performance content, and channel optimization. You will lead a high-performing team and collaborate closely with partners across Digital/Ecommerce Strategy, Traffic, Conversion, Personalization, and UX to optimize the customer journey – from homepage and upper funnel content through the purchase funnel.
This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.
Key Responsibilities:
- Provide strategic leadership for a cross-functional team of content and engagement experts, driving aligned execution to deliver increased engagement across AT&T’s digital properties.
- Foster a culture of innovation, continuous improvement, and excellence within the team.
- Develop and implement a cohesive content strategy that aligns with AT&T’s business objectives and enhances the digital customer journey across all platforms, working with cross-functional partners to identify and prioritize funnel improvements using data-driven insights.
- Build and lead a cross-functional operating model for content delivery that supports both evergreen and campaign-driven messaging across key customer touchpoints, leveraging performance metrics to continuously refine messaging, content placement, and user experience across the digital landscape.
- Own the homepage experience across desktop, mobile web, and app, with responsibility for performance, strategy, and execution to drive engagement and conversion.
- Lead end-to-end content strategy and execution, optimizing click-through rates and engagement to strengthen the marketing and commerce funnel.
- Oversee the digital campaign content strategy, ensuring consistent and effective messaging that supports go-to-market priorities and drives business results.
- Drive innovation in digital storytelling and engagement strategies, exploring new technologies and channels to elevate customer experience.
Required Qualifications:
- 10+ years of experience in digital content strategy, eCommerce, or marketing with a proven track record of leading content and engagement programs that deliver measurable results.
- Expertise in digital marketing channels and best practices for messaging strategy across web and app platforms.
- Proficiency in analytics and optimization tools such as Adobe Analytics, Quantum Metric, or equivalent.
- Demonstrated success leading and developing high-performing teams in fast-paced, matrixed environments.
- Excellent leadership, communication, and project management skills.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
- Experience with eCommerce platforms and familiarity with content management systems (CMS).
- Familiarity with customer relationship management (CRM) tools and marketing automation.
- Understanding of emerging content and engagement technologies, including AI, ML, AR/VR.
Desired Outcomes:
- Deliver a content strategy that enhances customer engagement and improves performance across all digital channels.
- Achieve measurable improvements in homepage and upper funnel performance, including increases in click-through and conversion rates.
- Drive improvements in content governance across business units through cross-functional collaboration to ensure messaging consistency and efficiency.
- Establish AT&T as a leader in performance-driven digital storytelling and content innovation.
Key Traits:
- Strategic thinker with a customer-centric mindset.
- Data-driven and performance-oriented.
- Skilled collaborator who builds trust across teams and departments.
- Proactive problem solver who thrives in dynamic environments.
- Passionate about delivering compelling digital experiences at scale.
This is a high-impact leadership role for a bold, innovative thinker who’s ready to shape the future of digital engagement at AT&T. If you're driven by performance and inspired by storytelling, we want to hear from you.
Benefits and Perks:
At AT&T, we recognize that our people are our most valuable assets. We offer a competitive benefits package designed to enhance well-being and provide peace of mind. Benefits may include:
- Health and Wellness: Comprehensive medical, dental, and vision coverage options.
- Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
- Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
- Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
- Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you will lead transformation surrounded by trailblazing industry leaders like you. You will be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you are at in your career trajectory, you will be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you will be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$191,400.00 - $287,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-68234 Date posted 05/21/2025
Benefits
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