Director Marketing Strategy Development
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
Work Location: Dallas, TX
About this Role
Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T.
We are on the lookout for an exceptional individual who embodies a profound understanding of the marketing discipline from end to end and has a proven track record in spearheading successful change management programs and communications. This is an opportunity to stand at the forefront of marketing innovation, developing the enablers of customer-centric marketing that connects people to greater possibility.
Overall Purpose: Oversee the design, development, and implementation of launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.
Key Roles and Responsibilities:
• Develop and Execute Marketing Strategies: Lead the creation and implementation of comprehensive marketing strategies to effectively position products in the market, drive customer engagement, and support sales growth. Develop business cases, sensitivity analyses, scenario planning and competitive response analyses. Provide strategic direction and oversight to execution teams to ensure alignment with business objectives.
• Conduct Market Research and Analysis: Supervise market research activities to understand customer needs, market trends, and competitive landscape. Utilize these insights to inform marketing strategies and product positioning. Guide the team in analyzing market data to develop targeted offers and modify features.
• Create and Manage Marketing Content: Oversee the development and management of marketing collateral, including brochures, product datasheets, case studies, whitepapers, and website content to support product launches and marketing campaigns. Ensure the marketing team produces high-quality and effective content that aligns with the marketing strategy.
• Plan and Implement Go-to-Market Strategies: Direct the design and execution of go-to-market strategies for product launches, including launch planning, coordination, and execution. Ensure alignment with cross-functional teams such as product management, sales, and engineering. Lead the marketing team in executing these plans effectively.
• Monitor and Report on Performance: Track and analyze the performance of marketing campaigns and product launches using key performance indicators (KPIs) and metrics. Prepare regular reports and provide insights to optimize future marketing efforts. Supervise the team in monitoring performance and making data-driven decisions to improve marketing outcomes.
Job Contribution: Designs and executes strategies that support the overarching philosophy of the organization. Oversees departmental programs and is often hands-on with the design and implementation of applicable strategies. Leads teams of as career-level staff within the organization, and coordinates several cross-functional teams beyond direct report relationship, including agency and 3rd party partners. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.
Supervisor: Yes
Education/Experience: Bachelor’s degree (BS/BA) desired. MBA with Marketing, Strategy or Similar Major Preferred, 10+ years of related experience.
Our Director Marketing Strategy Development earn between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$191,400.00 - $287,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-70298 Date posted 06/16/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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