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Director - eCommerce Operations

Dallas, Texas

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Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Position Overview:
The Director, eCommerce Operations will play a critical role in driving the adoption of digital channels across new and existing customers of AT&T. It will report directly to the Head of Digital function as a hybrid role, supporting the omnichannel strategy work as well as supporting and developing the broader digital team on their journey to becoming a best-in-class digital powerhouse.

This role will become the connective tissue between the work that is happening in the omni-channel strategy team to the broader channel operations and personalization workstreams, ensuring efficiency across the broader team. They must be a strong collaborator, as they will need to not only partner across teams within digital, but across the broader Enterprise, to deliver a fundamental shift in the way AT&T delivers for customers. 

The ideal candidate is a strong strategic and creative thinker, with the ability to navigate ambiguity and turn it into action. An ‘industry innovator’ passionate about shaping the future of omni-channel customer experiences, with the ability to develop a bridge between legacy processes and next-generation digital solutions while ensuring measurable business impact.

Key Responsibilities:

  • Omni-Channel Strategy Roadmap:
    Develop and oversee a detailed 3-5-year omni-channel transformation roadmap, including a workback plan with clearly defined milestones, deliverables, and timelines.

  • Omni-Channel Program Management:
    Oversee complex transformation and innovation programs and projects with responsibility for planning, governance, and delivery timelines for initiatives, ensuring project milestones are met on time and within budget.

  • Digital Innovation Lab Management:
    Oversee the organization’s digital innovation lab, managing pilot projects from concept through execution, and facilitating cross-functional collaboration to incubate new ideas.

  • Research and Vendor Management:
    Conduct ongoing industry research and manage relationships with vendors, ensuring vendor accountability, alignment with transformation goals, and budget adherence.

  • Legacy to Digital Transformation & Impact Measurement:
    Lead the evolution of legacy sales channels and customer experience operations into digitally enabled models. Establish and monitor key performance indicators (KPIs) to measure the effectiveness and ROI of transformation initiatives, providing regular updates to executive leadership with a focus on long-term growth and customer satisfaction.

  • Industry Analysis & Thought Leadership:
    Stay abreast of industry trends and best-in-class digital and omni-channel strategies; provide industry analysis and insights to inform strategic direction and workforce skill development. Serve as a strategic thought leader, identifying and driving innovative digital solutions that align with business objectives and customer needs.

  • Training & Development
    Assess level of eCommerce and digital knowledge across the organization to develop several levels of training courses, including a broad AT&T organization  roadshow training, digital team training and individual training courses to match development plans across the team.

Qualifications:

  • Bachelor’s degree in Business, Information Technology, or related field (Master’s preferred)

  • 8+ years’ experience in transformation, omni-channel strategy, or operations leadership

  • Visionary leader with digital transformation expertise.

  • Proven project management and strategic planning skills, with experience managing complex, multi-phase initiatives. Strong influence with cross-functional alignment skills

  • Customer-first mindset and innovative approach. Expertise in innovation management, digital trends, and technology vendor management

  • Strong analytical, communication, and leadership abilities

  • Demonstrated ability to drive organizational change and deliver measurable business results

Our Director - eCommerce Operations earn between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$191,400.00 - $287,200.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-70426 Date posted 06/24/2025
Apply now

Benefits

Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.

  • Paid Time Off
  • Tuition Assistance
  • Insurance Options
  • Discounts
  • Training & Development

Learn more about benefits

Our hiring process

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Confirm your qualifications align with the job requirements and submit your application.

Assessments

You may be required to complete one or more assessments, depending on the role.

Interview

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Conditional Job Offer

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Background Check

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