Director Creative Direction
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
Work Location: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
Overview:
The Director of Creative Direction role requires an individual who can identify, develop and lead award-winning creative campaigns. We’re looking for an experienced leader who is an expert at customer-centric storytelling in advertising, as well as at negotiating and ‘selling-in’ breakthrough campaigns to internal partners and senior executives.
The Director must be able to adapt seamlessly to changing business needs and competitive moves, while maintaining a very high benchmark on emotional resonance and efficacy of campaigns. While new AI tools are shortening our timelines, we need a creative leader that doesn’t settle for anything less than thumb-stopping creative that builds enduring Consideration for AT&T.
The Director of Creative Direction will lead a team of employees and guide multiple large agency teams. Experience working on a top-tier brand – either corporate side or at an agency in an Account, Strategy or Creative function is required to be successful in this role.
The perfect candidate is also fluent in assessing customer research, media mix models, and can identify trends and develop campaign insights.
Responsibilities:
In this role the Director will lead a cross-functional creative content team, and serve as a customer champion for advertising initiatives that influence leadership to act, and must:
- Lead advertising campaign strategy in support of a large team – being directly responsible for the creation, leadership, timelines and integration of all projects across the team.
- Design and manage new Artificial Intelligence testing and optimization tools for the advertising team – all to improve the personalization and relevance of campaign content contributing to more efficient Return on Advertising Spend (ROAS).
- Excel in relationship management, negotiation and partnership with internal business units, external vendors, and direct reports to align against objectives, recommended approaches, creative output, and optimizations across all advertising channels, mediums, and platforms.
Qualifications:
- Education: Bachelor's degree in a related field required
- Experience: 15+ years of advertising and brand marketing experience with a mix of strategy, production and analytics; minimum of 3 years of people management.
- Recognized expert in advertising strategy, creative development, and campaign management
- Business-to-business marketing experience – at brand, agency, or consulting firm is preferred
- Excellent written and verbal communicator with superior presentation and ‘storytelling’ skills.
- Personable, approachable, adaptable; ability to participate on and lead cross-functional work teams, resolve conflict and drive consensus.
- Supervisory: Yes
Principal Functional Skills:
Creative Advertising Brand Management Marketing Science and Analytics: digital testing strategy Team and people management Marketing Strategy and Positioning Executive communications Financial management Program management Relationship Management
Our Director Creative Direction earn between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-73165 Date posted 07/22/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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