AVP Reporting & Analytics - Digital Growth Marketing
Dallas, Texas
Job Description:
Role Overview:
The Assistant Vice President (AVP) of Reporting & Analytics – Digital Growth Marketing will lead a high-performing team responsible for delivering the digital analytics vision and roadmap aligned with enterprise goals, digital KPIs, and customer experience strategies. The AVP will partner closely with marketing, product, and technology leaders to translate data into actionable strategies that accelerate business growth and optimize marketing performance. This role demands a strategic leader who can define and drive the digital analytics vision and roadmap aligned with enterprise goals, digital KPIs, and customer experience strategies.
This position is based in Dallas, TX requiring in-office presence 5 days a week. Relocation assistance is available for qualified candidates.
Key Responsibilities:
- Serve as a strategic partner to executive leadership by translating complex data into actionable insights and recommendations.
- Foster a data-informed culture across digital, marketing, product, and technology teams.
- Establish and monitor key performance indicators (KPIs), benchmarks, and scorecards to evaluate digital strategy effectiveness and user engagement.
- Lead advanced analytics initiatives such as predictive modeling, customer segmentation, and marketing mix modeling to optimize campaign performance and growth.
- Oversee design and implementation of scalable analytics infrastructure, including tagging, data integration, and enterprise platform strategy.
- Build and lead a high-performing analytics team comprising digital analysts, data engineers, visualization experts, and product managers, promoting continuous learning and career development.
- Manage agile processes for analytics project intake, prioritization, and delivery, ensuring alignment with business priorities.
- Collaborate cross-functionally with marketing, product, technology, and data engineering teams to develop robust data models, dashboards, and ensure data quality, accessibility, and governance compliance.
- Establish and enforce data governance standards for accuracy, privacy, and reporting consistency.
- Present clear, compelling insights and strategic narratives to senior leadership.
- Oversee budgeting and resource allocation for analytics initiatives to maximize ROI and business impact.
Required Qualifications:
- 10+ years of experience in marketing analytics, data science, or related fields, with at least 5 years in leadership roles.
- Proven track record of leading analytics teams in fast-paced, matrixed environments.
- Expertise in digital marketing measurement, including paid media, SEO, email marketing, and customer journey analytics.
- Strong proficiency with analytics tools such as SQL, Python/R, Tableau/Power BI, and marketing platforms (Google Analytics, Adobe Analytics).
- Excellent strategic thinking, problem-solving, and communication skills.
- Experience managing budgets and vendor relationships in analytics or marketing technology domains.
Preferred Qualifications:
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Marketing, Business, or a related field; advanced degree preferred.
- Experience in telecom, technology, or subscription-based industries.
- Familiarity with machine learning techniques and marketing attribution models.
- Strong understanding of data privacy regulations impacting digital marketing analytics.
Desired Outcomes:
- Deliver timely, accurate, and impactful marketing analytics that drive measurable digital growth.
- Enhance cross-functional collaboration to align analytics outputs with business needs and marketing strategies.
- Improve marketing ROI through data-driven insights and optimization recommendations.
- Establish scalable analytics processes and governance that support rapid growth and innovation.
Key Traits:
- Strategic and visionary leader with a strong bias for data-driven decision making.
- Collaborative and influential communicator who can engage stakeholders across technical and non-technical audiences.
- Analytical thinker with a passion for continuous learning and innovation in marketing analytics.
- Customer-centric mindset focused on driving business growth through actionable insights.
Benefits and Perks:
At AT&T, we recognize that our people are our most valuable assets. We offer a competitive benefits package designed to enhance well-being and provide peace of mind. Benefits may include:
- Health and Wellness: Comprehensive medical, dental, and vision coverage options.
- Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
- Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
- Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
- Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you will lead transformation surrounded by trailblazing industry leaders like you. You will be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you are in your career trajectory, you will be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you will be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$231,700.00 - $347,500.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-67792 Date posted 05/16/2025
Benefits
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