AVP Digital Strategy - GTM
Dallas, Texas
Job Description:
Role Overview:
The Assistant Vice President (AVP) of Digital Strategy - Go-To-Market will lead a high-performing team responsible for defining how AT&T’s products, campaigns, and offers are brought to market across digital touchpoints. This role will oversee leaders focused on Campaign Strategy, Offer Strategy, Product Strategy, and Content Strategy, ensuring cohesive and aligned go-to-market execution that spans Consumer and Business audiences.
Acting as a strategic counterpart to audience-based digital experience leaders, this AVP will focus on the "how” - how we show up across channels, how we communicate value, and how we ensure content consistency and excellence throughout the digital customer journey. This role is pivotal in driving digital performance by unifying strategy and execution across cross-functional initiatives.
Reporting to the VP of Performance, this AVP will collaborate closely with senior leaders across marketing, product, digital experience, technology, and operations to shape and activate strategies that drive awareness, engagement, conversion, and measurable business growth.
This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.
Key Responsibilities:
- Lead a cross-functional team of strategic leads responsible for Campaign Strategy, Offer Strategy, Product Strategy, and Content Strategy.
- Develop and execute the go-to-market strategy for digital touchpoints, ensuring timely, relevant, and effective delivery of products, offers, and campaigns.
- Serve as the digital GTM counterpart to audience-focused digital experience leaders, aligning on execution while maintaining strategic ownership across lines of business.
- Define the strategy for how content supports GTM initiatives across the end-to-end customer journey, ensuring clarity, consistency, and performance.
- Partner with performance, experience, product, and marketing teams to align GTM initiatives with enterprise priorities and growth goals.
- Drive collaboration across digital and business units to deliver integrated plans that maximize customer impact and business value.
- Establish and maintain frameworks for prioritization, messaging alignment, and creative/content development that support scalable, high-performing campaigns.
- Lead financial accountability for campaign, offer, and product GTM execution across digital—ensuring performance is forecasted, measured, and optimized.
- Leverage analytics and performance insights to continuously refine GTM plans, improve ROI, and drive sustainable revenue growth.
Required Qualifications:
- 12+ years of experience in digital strategy, go-to-market planning, or marketing leadership roles.
- Proven experience leading multidisciplinary teams across strategy and execution in a fast-paced, matrixed environment.
- Strong financial and quantitative acumen with a deep understanding of performance measurement, forecasting, and optimization.
- Deep understanding of digital marketing, e-commerce, and content ecosystems.
- Strong strategic thinking and analytical skills, with the ability to connect business goals to actionable plans.
- Exceptional leadership, communication, and cross-functional collaboration capabilities.
Preferred:
- Bachelor’s degree in Marketing, Business, Digital Strategy, or related field; advanced degree (MBA or equivalent) preferred.
- Background in telecom, technology, or subscription-based services.
- Experience working in enterprise-level environments with multiple customer segments.
- Familiarity with performance marketing and digital conversion optimization techniques.
Desired Outcomes:
- Launch high-impact campaigns, products, and offers that drive measurable business results across all digital channels.
- Align GTM initiatives across business units, ensuring a consistent and coordinated customer-facing experience.
- Improve digital performance metrics, including engagement, conversion, and content effectiveness.
- Deliver financial accountability and optimization across GTM activities, maximizing return on digital investments.
- Enable seamless collaboration across digital, marketing, and product organizations.
Key Traits:
- Visionary leader with a bias for action.
- Highly collaborative and adept at working across complex organizations.
- Data-informed and financially fluent decision-maker who values clarity and precision.
- Creative thinker who drives innovation and operational excellence.
- Customer-centric mindset with strong executional rigor.
Benefits and Perks:
At AT&T, we recognize that our people are our most valuable assets. We offer a competitive benefits package designed to enhance well-being and provide peace of mind. Benefits may include:
- Health and Wellness: Comprehensive medical, dental, and vision coverage options.
- Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
- Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
- Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
- Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you will lead transformation surrounded by trailblazing industry leaders like you. You will be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you are at in your career trajectory, you will be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you will be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$231,700.00 - $347,500.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-66965 Date posted 05/08/2025
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