Lead Digital Customer Growth – GTM Strategy
Bothell, Washington
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: Dallas, TX or Bothell, WA
Role Overview:
As a Lead Digital Customer Growth Strategy, you will play a pivotal role in driving AT&T’s digital customer growth across a diverse portfolio of products and strategic initiatives. This position offers the opportunity to work on high-impact projects, partnering with cross-functional teams to shape and execute digital strategies that accelerate customer acquisition, engagement, and retention in both new and established markets. The ideal candidate will bring strong business acumen and a holistic understanding of digital ecosystems, enabling them to identify growth opportunities, optimize execution, and support AT&T’s larger business objectives.
Reporting to the AVP of Digital Strategy, you will operate as a connector, strategist, and executor—bridging product concepts, digital campaign planning, and customer experience to deliver measurable business results.
Key Responsibilities:
- Collaborate with product, marketing, analytics, and digital teams to identify, strategically define, and prioritize growth opportunities across AT&T’s digital channels.
- Lead cross-functional workstreams to translate business objectives into actionable digital plans, including campaign development, content creation, and digital capabilities
- Assess and address digital readiness, identifying and closing critical gaps to ensure successful launches and ongoing performance.
- Serve as a business-minded advisor and liaison between product development, marketing, and digital execution teams to drive cohesive customer growth strategies.
- Monitor, analyze, and report on digital performance metrics, using insights to optimize future initiatives and drive continuous improvement.
- Champion digital innovation and best practices, keeping AT&T at the forefront of customer-centric growth strategies.
Qualifications:
- Bachelor’s degree in Business, Marketing, Digital Strategy, or a related field.
- 7+ years of experience in digital growth, product marketing, strategy consulting or GTM roles within digital-first organizations.
- Demonstrated ability to work across digital campaigns, content strategy, customer experience, and business operations.
- Strong business/financial acumen and analytical skills, with proven experience driving business results through digital initiatives.
- Excellent communication and cross-functional leadership abilities.
- Experience in telecom, SaaS/subscription products, or related fields preferred.
- Familiarity with agile frameworks and a fast-paced, results-driven culture.
Desired Outcomes:
- Successful execution of growth initiatives that contribute to AT&T’s objectives.
- Improved digital readiness and performance for new and evolving products.
- Cohesive, data-driven digital growth strategies that enhance customer acquisition and engagement across all channels.
Key Traits:
- Strategic thinker with a strong operational focus and a passion for digital innovation.
- Effective connector and communicator across business, technical, and creative teams.
- Proactive, collaborative, and adaptable, with a track record of driving results in complex, cross-functional environments.
Our Lead Digital Customer Growth, Product Go-to-Market Strategy earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-72113-1 Date posted 07/22/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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