Principal System Engineering
Bedminster, New Jersey
Job Description:
This position requires full-time / 5 days per week office presence and is based only in the location(s) posted. No relocation is offered.
About The Company:
Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future - you’ll create it.
About The Team:
The AT&T Technology Services Business Solutions team is dedicated to supporting thousands of professionals who serve our business customers across the globe. We embrace technology as a strategic enabler and believe in continual learning, agility, and the pursuit of excellence. As part of this high-impact team, you will have the opportunity to shape how Salesforce empowers our people and delivers value to our customers.
What You'll Do:
Adoption Strategy Development: Create and continuously refine a comprehensive Salesforce adoption strategy tailored to the unique needs of AT&T Business Sales and Sales Support teams. Identify opportunities, challenges, and metrics for success.
User Engagement & Enablement: Lead and coordinate multifaceted enablement programs, including interactive training, workshops, webinars, and one-on-one coaching sessions, designed to build user confidence and competency at all levels of the organization.
Utilization Measurement & Reporting: Define and track key adoption and engagement metrics. Develop dashboards and regular reports for leadership, identifying trends, opportunities, and areas for targeted intervention.
Feedback & Continuous Improvement: Establish feedback loops (surveys, focus groups, direct outreach) to understand user challenges and pain points.
Partner with Salesforce product teams, IT, and business stakeholders to deliver enhancements and optimize user experience.
Stakeholder Management: Build strong relationships with key leaders, managers, and user groups.
Act as the primary point of contact for adoption-related inquiries and escalations.
Change Management: Design and execute effective change management initiatives to ensure smooth transitions, minimize resistance, and foster a culture of enthusiastic Salesforce adoption. Develop communication plans, champion user communities, and collect feedback to drive continuous improvement.
Advocacy & Communication: Serve as a credible evangelist for Salesforce best practices, sharing success stories and promoting platform capabilities across the Sales and Sales Support community.
Business Process Alignment: Collaborate closely with Sales Operations, Marketing, IT, and other stakeholder organizations to ensure Salesforce processes, workflows, and reporting align with evolving business objectives and user needs.
User Community Leadership: Foster an active Salesforce user community, encouraging peer-to-peer learning, knowledge sharing, and continual skill development.
What You'll Need:
Bachelor’s degree in Business, Information Systems, Communications, or a related field (Master’s preferred).
Experience with AT&T Business Sales or in large telecom or enterprise sales environments.
5+ years of experience driving technology adoption or change management in large, complex organizations, preferably in Sales or CRM environments.
Demonstrated expertise with Salesforce (Lightning Experience, Sales Cloud, reporting, dashboards, and mobile).
Strong understanding of sales processes and how CRM tools drive sales effectiveness.
Exceptional communication, presentation, and facilitation skills, with the ability to engage audiences at all organizational levels.
Analytical mindset, skilled at interpreting data and driving actionable insights.
Proven ability to influence, motivate, and build consensus among diverse stakeholders.
Project management experience; able to handle multiple initiatives with competing priorities.
Self-directed, collaborative, proactive mindset.
Nice To Have:
Salesforce certifications (Administrator, Advanced Administrator, or equivalent) highly desired.
Understanding of relational database concepts
Familiarity with additional Salesforce modules (Service Cloud, Marketing Cloud, CPQ, etc.).
Experience leveraging digital adoption platforms and learning management systems.
Demonstrated ability to tailor communications and training for diverse audiences, including remote and field-based users.
Preferred Tools and Technologies:
Microsoft Office Suite (PowerPoint, Word, Excel)
Salesforce Sales and Service Cloud
Salesforce Reports and Dashboards, CRM Analytics, Tableau
Success Measures
Increased user adoption and satisfaction as measured by engagement surveys and platform utilization metrics.
Reduction in support tickets and “workarounds” as users become more self-sufficient and proficient in Salesforce functionality.
Accelerated onboarding and ramp-up times for new Sales and Sales Support team members.
Improved data quality and CRM hygiene, supporting more accurate forecasting and reporting for leadership.
Consistent delivery of innovative enablement programs that drive measurable business outcomes.
Our Principal System Engineering, earns between $141,300-$211,900 USD Annual, not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
#LI-Onsite – Full-time office role-
#ConsumerTechnologyeXperience
AT&T is leading the way to the future – for customers, businesses, and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us?
Apply now!
Weekly Hours:
40Time Type:
RegularLocation:
USA:GA:Alpharetta / 500 North Point Pkwy - Adm (Owned):500 North Point PkwySalary Range:
$141,300.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-74546-2 Date posted 07/24/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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Background Check
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Welcome to the Team!
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