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Principal Data Analysis

Atlanta, Georgia

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Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Location:Dallas, TX or Atlanta, GA

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

Overview

Our Service and Support Analytics & Insights team is looking for a Principal Data Analyst who is passionate about driving service performance and has analytical and multi-task abilities to thrive in a fast-paced environment.

This role is at the frontline of AT&T’s digital transformation, supporting Digital service and support performance and analytics for our online properties. You will have day-to-day responsibility for reporting, analysis, insights, data wrangling, and creation of professional automated reporting and analytics dashboards.

You will support and partner with teams across the enterprise. You will execute analysis, research, and solution development to aid the Online Business in attaining targets and setting future goals. You will have an intimate knowledge of the current state of the business, current technology, and implement plans to achieve the desired future state.

Summary Details:

Analytics, Reporting, Data Wrangling, creation of dashboard for web and omni channel activities.  This role will focus specifically on Support activities reporting and analytics. Responsible for reporting KPI and operational detail. Working with partners to ensure data is available to be captured so it can be reported. Monitor and be able to attribute performance to changing conditions. Create and maintain in suite (Adobe Analytics, Tableau, PowerBI, Quantum Metric, ForeSee/Verint) reports. Work on issues of diverse scope where analysis of industry trends and competitive dynamics requires evaluation of a variety of factors and potential outcomes. Leverage analytics, research, and long-term thinking to help the business unlock service and support, CX, and omni channel performance gains. Automating, building, and maintaining a suite of reporting in Tableau or PowerBI. Managing analytics/reporting requirements for projects that impact the Online Business team including PI planning. Utilize soft skills and effective communication skills to explain analysis, data trends, and anomalies in meaningful way to all levels of leadership. Requires substantial partnership with cross functional teams.

Qualifications:

Bachelor’s degree in a quantitative field (mathematics, economics, statistics, computer science, electrical engineering, physics, etc.) or equivalent experience

  • 5-7 years managing eCommerce analytics for a large-scale web property
  • 5+ years managing analytics in a corporate environment
  • Experience with Adobe Experience Cloud or Google Analytics
  • Intermediate SQL and table creation experience
  • Intermediate to advanced Python experience
  • Proactive and anticipatory problem solver
  • Excellent communication skills (written and verbal)
  • Ability to effectively translate complex data into actionable business insights

Our Principal Data Analyst earn between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-72221 Date posted 06/26/2025
Apply now

Benefits

Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.

  • Paid Time Off
  • Tuition Assistance
  • Insurance Options
  • Discounts
  • Training & Development

Learn more about benefits

Our hiring process

Apply Now

Confirm your qualifications align with the job requirements and submit your application.

Assessments

You may be required to complete one or more assessments, depending on the role.

Interview

Get ready to put your best foot forward! More than one interview may be necessary.

Conditional Job Offer

We’ll reach out to discuss a conditional job offer and the next steps to joining the team.

Background Check

Timing is important – complete the necessary actions to proceed with onboarding.

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