Lead Marketing Manager, Campaign Management
Atlanta, Georgia
Job Description:
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization (MGO) is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
MGO is committed to building out next-generation marketing capabilities that will broaden our skills, deepen our expertise, and better align all AT&T’s marketing and communication resources.
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Work Locations: Dallas, TX or El Segundo, CA or Atlanta, GA
About the Role
To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertise engrained in our operations equipped with leading edge capabilities, tools, and methodologies.
In this highly visible role, you will support our Marketing organization and campaign management process and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine.
Responsible for cross-functional management of critical go-to-market campaigns and all that entails, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners.
The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization. They should be grounded in strategic campaign management, continuous improvement, and process optimization with expert project management skills
You will be responsible for:
- Campaign management
- Utilize working knowledge of Adobe Workfront or similar workflow management tool.
- Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.
- Accountable for record keeping, alerts & variances, and timelines of the campaign to ensure our marketing records remain up to date with the latest strategies and documentation.
- Strategic coordination to ensure optimized execution
- Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market.
- Cross-analyze multiple layers of planning from strategic annual planning to channel and messaging-specific plans.
- Enablement of AT&T way of Marketing
- Enable AT&T’s way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision.
- Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, documenting all key information so improved process can be replicated.
- Contributor for campaign management team capacity planning and codifying campaign management processes.
- Oversight and discipline for governance
- Drive rigor around AT&T’s way of Working for planned and in-year programs and consistently seek ways to create efficiencies.
- Keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
- Conduct retrospectives and other working sessions with all levels of leadership.
Core Competencies:
- Background in holistic marketing across multiple brands at large companies; Direct Marketing and B2B experience a plus, but not a requirement.
- Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.
- Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
- Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time.
- Executive presence to inspire confidence with internal and external constituents.
- Collaborative and willing to roll up your sleeves with the team and get close to the details.
- React quickly with strategic thinking and proactive solutioning in a fast-paced environment.
- Working knowledge of Adobe Workfront or similar workflow management tool.
- Strong communicator; verbal and written.
- Highly organized and accountable
- Operational by nature, but through a strategic lens
- Patient and persistent
- Expert in Microsoft Office.
Preferred
- MBA or Master’s degree
- Experience with Bynder or other Digital Asset Management tools
- Creative or Media Agency experience
Education & Experience:
- Education: Typically requires a Bachelors degree.
- Experience: Typically requires 6+ years of experience in similar area of responsibility
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
Education: Typically requires a bachelor’s degree.
Experience: Typically requires 6+ years of experience in similar area of responsibility.
Supervisory: None
Locations: Dallas, TX (Must be able to work out of our office location minimum 3-5 days per week)
Our Lead Marketing Manager – Marketing Governance & Enablement earns between $130,700 - $196,100annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected.
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined.
Ready to #transformdigital with us? Apply now!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-47906-1 Date posted 05/30/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.