Lead - Brand Marketing
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: El Segundo, CA or Dallas, TX or Atlanta, GA
About AT&T
We create connection – with each other, with what people need to thrive in their everyday lives and with the stories and experiences that matter. Throughout its history, AT&T has reinvented itself time and time again. With the need for connection growing across our communities and across the globe, we are leading the charge nationwide with fast, reliable, and secure 5G, coupled with our growing, multi-gig fiber internet footprint.
AT&T Fiber now reaches over 30 million customer locations in 100+ metros in the U.S., and we plan to expand our fiber footprint to more than 60 million locations by the end of 2030. For this new age of connectivity to reach its full potential, everyone needs access to the internet. With our expertise and scale, we believe AT&T can be a key player in getting every American online. At AT&T, we pride ourselves on being a company of trailblazers. We encourage our people to bring their authentic selves to work every day. And the commitment they bring to bettering our communities brings our core values to life.
Position Summary
- AT&T’s core mission is driven by purpose: to provide connectivity to all, empowering all communities with digital access. This purpose and mission are infused in all marketing activities throughout AT&T’s Marketing & Growth Organization, ensuring that all external messaging is infused with the company’s dedication to advancing the mission of connectivity.
- This role will support the brand marketing team to drive brand love and consideration amongst demand audiences within sports and special experiences tactics and placements.
- The Brand Marketing Manager will assist in the development and execution of brand campaigns and initiatives that enhance brand awareness, consumer engagement, and emotional connection through consistent messaging across all channels.
- The role will require cross-functional partnership with the Brand Strategy, Insights, Media & Sponsorships and Creative, Content & Advertising teams to develop thoughtful brand partnerships, tentpole events, and campaigns to highlight AT&T Purpose.
Position Responsibilities
- Assist in uncovering areas of opportunity and leveraging customer insights to help develop marketing briefs to action brand-led strategies, ensuring AT&T Purpose is aligned with customer needs and behaviors.
- Support the development of centralized marketing playbooks that can be leveraged by MGO to ensure consistency with messaging across the organization.
- Developing strong relationships with various internal and external teams such as Media and Sponsorships, Creative Content & Advertising, Social etc. to ensure the brand strategy is developed, shared and executed to enable life inspiring and impactful marketing programs and campaigns that elevate AT&T’s approach to Purpose and propel long term growth.
- Partnering with stakeholders across AT&T and external bodies to measure brand health and awareness, specifically the impact of AT&T’s Purpose efforts to drive ongoing improvements to programs.
Qualifications
- Background in brand building and holistic marketing across multiple brands.
- Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.
- Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
- Highly motivated and strong self-starter
- Strong cross collaboration skills with experience partnering with various internal and external stakeholders
- Leadership skills to shape/lead growth vision and marketing strategy
- Strong written communicator: everyone looks forward to your emails
- Proficient presenter: you’re great in the room
- Superb efficiency and quality under tight deadlines – set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables.
- Bachelor’s degree (BS/BA) or advanced degree desired. 5+ years of related experience
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information
Our Lead Brand Marketing earn between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$116,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-72845-1 Date posted 07/01/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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Conditional Job Offer
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