At AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Our groundbreaking digital solutions provide an intuitive and integrated experience for customers across online, retail and care channels. Join our mission to deliver compelling communication and entertainment experiences to customers around the world. You’ll drive how we deliver a seamless and fast customer experience with digital at the center of AT&T's distribution channels. We’re offering an opportunity to revolutionize the digital space and the chance to create a career that will propel your future.
Design, develop and implement launch strategy and programs for products and services within the AT&T portfolio. Key Roles and Responsibilities: Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan. Typically viewed as product owner throughout the life cycle. Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives. Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product. Provides continuing product surveillance and management of established product to attain financial objectives. Accountable for revenue attainment and profitability. Leads cross functional teams in presentation and resolution of marketing deliverables as needed. Provides readout to leadership level regarding products and plans as assigned. Acts as team lead as needed to provide leadership to less experienced professionals. Considered an expert within the discipline. Education: Typically requires a bachelor's degree. Experience: Typically requires 6+ years of experience in similar area of responsibility. Supervisory: No"
Principal Functional Skills / Competencies associated with this Title:
- Business Case Development
- Business Development
- Competitive Environment
- Knowledge of Product Line
- Knowledge of Sales Channels
- Marketing Function
- Marketing Strategy and Positioning
- Product Development Strategy
- Relationship Management
Note: Additional skills / competencies may be added to this specific requisition. During the application process, you will be asked to provide your proficiency and experience with all the skills / competencies associated with the requisition.
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Job Code - 30691202