Senior Product Marketing Manager at AT&T Careers - AT&T Careers
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Content and Entertainment Jobs

Behind the scenes, the Content & Entertainment team connects our customers to entertainment from the thought-provoking to the sidesplitting and every bingeable moment in between. From securing broadcast rights, to the production and promotion of television shows, you’ll be in the limelight as a key part of the process. Ready to play a leading role in getting the hottest movies, TV shows and documentaries into the homes of millions of customers? This is your shot.

Senior Product Marketing Manager

New York, New York

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Description

Design, develop and implement launch strategies and programs for products and services within the AT&T portfolio, with a focus on the Addressable TV product lines. Key Roles and Responsibilities: Responsible for Addressable product line profitability. Analyzes and defines market, including competitive analysis and definition of product functionality. Develops short and long-term marketing plans and conducts marketing forecasting activities. Oversees market research, monitors competitive activity and market share, and identifies customer needs within the Addressable ecosphere. Analyzes options and establishes pricing strategies. Confers with engineering, manufacturing, data, business development, operations, 3rd party vendors, and sales to develop new products or enhance existing product(s) or product line(s). Consults and advises regarding marketing management in support of the full life-cycle. Product lines may represent existing or new and emerging products, technologies or applications.


Qualifications

Education: Typically requires a bachelor's degree. Experience: Typically requires 4 -6 years of experience in similar area of responsibility.

Job ID 1951231 Date posted 10/10/2019

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