At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
About the Role
Advertising is a key business driver for AT&T, forging a powerful connection with consumers so they see us favorably, consider, purchase, and repurchase our products, and advocate for our brand to others.
With positive momentum in the business, we’re continuing to invest heavily in advertising to accelerate that growth by innovating across channels and focusing on our consumer.
The Senior Manager role will work with the Lead Manager on strategy and execution on AT&T Mobility, the wireless category for AT&T.
The Senior Manager will report directly to the Lead Manager with principal responsibility for assistance in development, implementation and measurement of full funnel campaigns. The primary output of the strategy and development will be paid social media & display, TV, video content, audio, out-of-home across AT&T Mobility.
You’ll be tasked with assisting on planning, briefing, and overseeing the production and delivery of assets as well as bringing insights and expertise to cross-channel initiatives. Your input and ability to hone insights to the consumer will contribute to a cohesive delivery of consumer-facing messages throughout the business.
You’ll manage all approvals including but not limited to legal submissions, Marketing stakeholders, production, Leadership reviews, as well as pulling together reporting presentations and executive summaries of performance.
You’ll collaborate with a wide range of internal partners and stakeholders across Product Marketing, Media, .com, and legal as well as lead, brief and manage external agency partners.
- Bachelor’s Degree in Marketing, Communications or Advertising, and a minimum of 3 years’ experience working in advertising either in-house, or at a highly regarded Advertising Agency.
- Passionate about diversity, equity and inclusion.
- Digital experience.
- Positive, ‘can do’ leader, that lights-up a (virtual) room and thrives in a fast paced, high volume environment.
- Ability to give crisp, clear direction that inspires.
- Natural collaborator, who earns the trust and respect of co-workers in order to make a maximum impact.
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
Job ID 2223263-1 Date posted 04/27/2022