You’re looking for an opportunity to do something incredible, right? As an industry leader we’re dedicated to connecting the world in groundbreaking and entertaining ways. And that’s when our Technology team members can really shine, combining your passion for innovation and drive towards the future. From mobile apps to products and services, here’s your chance to create and develop life-changing innovations.
AT&T’s Marketing Measurement and Optimization team is looking for an innovative and experienced professional to lead Data Governance and reporting efforts for our Marketing ROI & Insights market research team.
The Marketing Measurement and Optimization team optimizes AT&T Mobility & Entertainment marketing and media spend and develops advertising/media research and insights. The mission of the MMO team is to develop and implement a systematic approach to managing marketing’s impact on sales, profitability and brand equity. The team develops tools, guidance, and insights for measuring and optimizing marketing return on investment using market mix models, multi-touch attribution, market testing, cutting-edge consumer research and advanced analytics.
The Senior, Marketing Analytics & Data Governance serves as the team’s data expert to ensure that the team’s modeling, analytics and insights are fueled by robust, high-quality information.
Key responsibilities for this position include
- Manage all aspects of data governance for Market Mix Modeling and Multi-Channel Attribution projects to include:
- Supervise data reporting, collection, and quality control for key information related to market mix modeling. This includes media, advertising, pricing, handset, online and competitive data
- Identify and acquire additional information and data to incorporate into analytics and modeling efforts
- Manage the ongoing Marketing ROI & Insights data governance process
- Develop reports and key insights for major advertising campaigns
- Establish, plan and administer data and reporting infrastructure (software, hardware, systems) in conjunction with AT&T IT and external vendors
The ideal candidate will possess excellent communication skills and will be comfortable working in a fast-paced, multitasking environment. He/she must be able to lead a blended team consisting of both direct reports and external vendors and will manage complex, time-constrained projects. The candidate should be a persuasive team player who can negotiate with and influence a wide range of business constituencies. A successful candidate will have strong computer/information management skills, analytical know-how and problem-solving acumen.
Associate Director Technology Development
Opportunity to work on cutting edge technologies.
Support for women in technical leadership roles.
Pride in diversity & inclusion with 12 Employee Resource Groups with 40k+ members.
Great benefits including 4+ weeks vacation, 6% salary match of 401k, paid maternity/paternity leave, financial support for adoption.
Flexibility to work from home or office in newly renovated collaboration zones.
Lots of opportunity to move around the company & work on new products.
Process heavy with lots of administrative overhead.Current Employee - Associate Director Technology Development
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