You’re looking for an opportunity to do something incredible, right? As an industry leader we’re dedicated to connecting the world in groundbreaking and entertaining ways. And that’s when our Technology team members can really shine, combining your passion for innovation and drive towards the future. From mobile apps to products and services, here’s your chance to create and develop life-changing innovations.
AT&T’s Marketing Measurement and Optimization team is looking for an innovative and experienced professional to join our team.
The mission of the MMO team is to develop and implement a systematic approach to managing marketing impact on sales, profitability and brand equity and using those results to optimally allocate marketing budgets. The Principal-Advanced Analytics position runs scenarios to allocate budgets across media channels and products, assesses impacts from media increases/decreases, and assists the marketing teams identify frequency and sequencing opportunities. The position will work closely with the Mobility & Entertainment marketing teams in charge of mass media, digital advertising, and direct marketing.
- Utilize results from Marketing Mix Models and Multi-Touch Attribution solution to optimize marketing spend
- Run scenarios to optimally allocate marketing budget across media channel and product
- Estimate gross add impacts from media heavy-ups or reductions
- Identify key drivers behind media effectiveness and performance
- Share insights with senior executives and craft related action plans with internal stakeholders
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
Associate Director Technology Development
Opportunity to work on cutting edge technologies.
Support for women in technical leadership roles.
Pride in diversity & inclusion with 12 Employee Resource Groups with 40k+ members.
Great benefits including 4+ weeks vacation, 6% salary match of 401k, paid maternity/paternity leave, financial support for adoption.
Flexibility to work from home or office in newly renovated collaboration zones.
Lots of opportunity to move around the company & work on new products.
Process heavy with lots of administrative overhead.Current Employee - Associate Director Technology Development
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This is the life – the #LifeAtATT, that is. We’re creating what’s next and having a blast doing it. You’re looking for proof? Well, see for yourself.