Product Marketing Manager at AT&T Careers - AT&T Careers
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Content and Entertainment Jobs

Behind the scenes, the Content & Entertainment team connects our customers to entertainment from the thought-provoking to the sidesplitting and every bingeable moment in between. From securing broadcast rights, to the production and promotion of television shows, you’ll be in the limelight as a key part of the process. Ready to play a leading role in getting the hottest movies, TV shows and documentaries into the homes of millions of customers? This is your shot.

Product Marketing Manager

El Segundo , California

Job Description (Product Marketing Manager – tVOD Curation and Scheduling)

We are looking for a Product Marketing Manager to join the DIRECTV Product Marketing Transactional VOD team. The Manager will be responsible for the curation and scheduling strategy for all DIRECTV Cinema EST, PPV and VOD movies.  They will be the marketing liason with the Traffic and Operations teams to ensure that transactional titles are promoted upon premiere and the scheduling and surfacing of content maximizes revenue potential. 

Responsibilities Include:
  • Communicate with content partners to develop tVOD curation marketing strategies
  • Create and refine tVOD (Linear PPV, VOD and EST) transactional content schedules and deploy across AT&T businesses
  • Work with Finance/Business Analaytics in forecasting and transactional data/analytics
  • Liaise with Traffic and Operations teams to deploy schedules to air and on-time
  • Audit content placement and troubleshoot with technical teams as neccessary
  • Partner with Product and Engineering teams when necessary to enhance current products essential to the health of the business
  • Work with Programming team to identify priority licensable content

Additional Information:

  • Bachelor's degree required
  • 3+ years experience in marketing and/or product management
  • Strong written and verbal communication skills
  • Strong Excel and analytical skills
  • A team player with the ability to work independently
  • Able to handle multiple projects simultaneously and prioritize with changing strategies
  • Strong sense of initiative and attention to detail
  • Ability to thrive in a fast-paced environment with aggressive revenue goals and moving deadlines
  • Ability to understand and engage with technical teams on complex projects

Job ID 1825367 Date posted 06/12/2018


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