Lead Product Marketing Manager at AT&T Careers - AT&T Careers
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Content and Entertainment Jobs

Behind the scenes, the Content & Entertainment team connects our customers to entertainment from the thought-provoking to the sidesplitting and every bingeable moment in between. From securing broadcast rights, to the production and promotion of television shows, you’ll be in the limelight as a key part of the process. Ready to play a leading role in getting the hottest movies, TV shows and documentaries into the homes of millions of customers? This is your shot.

Lead Product Marketing Manager

El Segundo , California

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AT&T Mobility & Entertainment is focused on delivering growth by adding new customers and growing revenues.  Wireless Marketing leads development and execution of 360-degree marketing plans to drive strategies across all marketing tactics and sales organizations.  

While building plans for external customer-facing communications, we also drive the “why” to gain buy-in internally with clarity of purpose and specific outcomes.   Strong communication and collaboration skills are essential to delivering successful results.   A passion to innovate to solve business problems is a plus.  

This role will:

  • Lead 360-degree marketing for product roadmap initiatives, offers, apps and strategic initiatives
  • Influence and inform roadmap decisions with marketing insights to prioritize work plans by impact
  • High engagement and partnership with product and sales organizations
  • Develop compelling and clear marketing briefs with data-informed insights
  • Lead naming, research, key message development and creative execution through internal and external agencies and partners
  • Lead creative development and execution for brochures, collateral, base communications & online content
  • Drive messaging and consistency across marketing tactics and internal communications
  • Partner with digital teams to deliver strategies, content, A/B testing plans including att.com, directv.com and myAT&T
  • Lead marketing oversite for vendor website content and experience plus customer-touching communications 
  • Analyze customer and competitive data to refine and optimize marketing tactics
  • Build and foster relationships with internal teams (i.e. brand, creative services, base marketing, retail merchandising, legal)


Additional Information:

The background of the successful candidate includes:

  • 7+ years’ marketing or advertising experience
  • Experience leading cross-functional teams to execute programs or initiatives required
  • Proficiency with MS Word, Power Point, Excel and Outlook
  • Outstanding written and oral communication skills
  • Ability to adapt quickly to changing environment
  • Exceptional organizational and problem-solving skills and proven ability to handle multiple tasks
  • Desired:
  • Bachelor of Science degree in Marketing or Business
  • Knowledge of wireless terminology, products, and services
  • Knowledge of telecommunications industry and terminology

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V


Job ID 1825512 Date posted 06/08/2018

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