Lead Product Marketing Manager - DIRECTV at AT&T in El Segundo
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Lead Product Marketing Manager - DIRECTV

El Segundo, California


AT&T and TPG signed an agreement to form a new entity, DIRECTV, which will own and operate AT&T’s U.S. video unit consisting of DIRECTV (consumer and business satellite services), AT&T TV and U-verse TV (excluding U-verse network assets). When the transaction closes, the job you are applying for will become part of the New DIRECTV.  Transaction is expected to close in the second half of 2021.  Until closing, this role will be a part of AT&T’s U.S. video unit. For more information, please click here.

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data, Video, and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

Learn more about AT&T's cutting-edge opportunities with a wide range of career paths in emerging and groundbreaking technologies. We're so much more than just a Video company!

AT&T Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services.  As a seasoned marketing professional, the AT&T Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customers’ needs and ensures the development of a compelling customer experience; driving results and product accountability. The individual will lead the product launch and lifecycle activities for new products and services through product development process, from conception to launch, and provide on-going support throughout the product lifecycle.

Roles and responsibilities of the Lead Product Marketing Manager include but is not limited to the following:

  • Be a product manager throughout the life cycle

  • Manages cross-functional teams through functional requirements gathering, implementation and validation through to initial launch or lifecycle of a service.

  • Defines functional requirements for Video services.

  • Manages product development including product requirements gathering and definition, project planning, project management, budgeting, financial acumen, test design and execution, long term tactical roadmap and release management and planning.

  • Communicates product requirements to various organizations such as IT, Engineering, Supply Chain, Customer Care, Sales.

  • Develops, maintains, and distributes, standard project management deliverables for the successful launch of new data applications and devices, including implementation plan, project schedule, issues & action items log, meeting minutes, risks assessment and contingencies.

  • Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives

  • Provide continuing product surveillance and management of established product to attain financial objectives

  • Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization

  • Provide readout to leadership level regarding products and plans as assigned.

  • Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader

  • Work with marketing and sales operations teams to develop service delivery and channel enablement plans.   

  • Recommend and implement changes required to be competitive.

  • Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.

  • Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn, and contribution

  • Motivate others to action and provide leadership qualities as needed.

  • Foster strong relationships with internal and external resources.  Engage with different functional teams and business units (in order to drive business success and optimization.

Acts as team lead as needed to provide leadership to less experienced professionals

Required Qualifications:

  • Five + years product management experience

  • Must be comfortable with conveying the value of new and emerging products, technologies, or applications to senior level management and across a diverse product team

  • Product launch and lifecycle management experience

  • Previous experience leading a cross-functional organization in executing projects from ideation to completion

  • Must be a Self-Starter

  • Must have analytical skills and critical thinking skills

  • Must be familiar with Agile & Waterfall processes

  • Project management skills

  • Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment

  • Must possess both outstanding written and oral communication skills

  • Must be proficient using Microsoft Office products including Word, Power Point, Excel, and Outlook.

  • AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws

Education: Requires a bachelor's degree.

Experience: Typically requires 3+ years of experience in similar area of responsibility.

Supervisory: No


  • Bachelor’s degree in a marketing or related field
  • 5-7+ years of project management and/or sales execution
  • Advanced relationship-building abilities to juggle various stakeholders with different objectives and schedules.
  • Strong project management skills needed to drive a disciplined approach to understanding attribution measurements.
  • Strong communicator: everyone looks forward to your emails, phone calls, and meetings.  Attendees are clear on your objectives and you’re not shy about documenting and communicating hot topics and commitments.
  • Proficient presenter: you’re great in the room and the narrative is clear.
  • PowerPoint storyteller: articulate clever strategy; say a lot but don’t drown in details.
  • Excel ninja: craft data-informed narratives with ease and precision.
  • Recognize P&L pressures on Product client and anticipate next steps/desired actions
  • Strong financial, trends and data skills with a keen understanding of marketplace and consumer dynamics
  • Exceptional analytic and fact-based decision-making skills, experience with detailed quantitative analyses
  • Product management experience within high tech, software and/or wireless/telecom industry highly desired.
  • Lean/Six Sigma certification/experience

Job ID 2133758 Date posted 06/11/2021


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