Lead Marketing Communications Manager at AT&T Careers - AT&T Careers
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Lead Marketing Communications Manager

El Segundo , California

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The Customer Loyalty & Retention group is looking for a dynamic, experienced Lead Marketing Communications Manager to join the team in our El Segundo, CA offices.

As a Lead Marketing Communications Manager, you will lead the development of marketing communications programs to increase retention and engagement of DIRECTV NOW subscribers. 

Key Roles and Responsibilities:

  • Collaborates with business unit leaders to develop and implement DIRECTV NOW Customer lifecycle strategies, including, ongoing communications, engagement tools, reconnects and IT programs
  • Plan and execute tactical marketing calendar to ensure that retention, engagement and reconnect priorities are met and tactics support monthly retention goals
  • Improve the quality and reliability of the DIRECTV NOW experience by contributing to the production of accurate, simple, and valuable information to new customers coming on the platform
  • Continually track and analyze communication inventory options for existing DIRECTV NOW customers.
  • Leads the development, execution, and monitoring of integrated communications, tools and support programs on behalf of the specific business line in support of the strategic business objective 
  • Leads A/B testing of message, offer, cadence, segment and channel to identify actionable opportunities and best practices to improve campaign performance. 
  • Requires advanced knowledge of marketing communications professional field 
  • Experience with a subscription or digital service preferred 
  • Applies advanced principles, theories and concepts 
  • Evaluates impact on strategic marketing communication planning objectives and strategies 
  • This position is considered the foremost expert within the marketing communications discipline and an acknowledged authority within the organization
To be successful in this role you will excel at the following:
  • Communication skills with ability to address business, marketing and technical audiences
  • Detailed oriented approach to ensure positive impact
  • Ability to analyze and apply data to business strategy and goals
  • Resourcefulness and problem solving
  • Steward of the customer journey, understanding in detail and identifying key opportunities for optimization across every stage

Required Skills and Experience:
  • Five or more years Product Marketing experience within relevant industry and/or vertical expertise within the relevant discipline
  • Strong analytic and fact-based decision-making skills, experience with detailed quantitative analyses
  • Demonstrated success in the analysis, integration, management and reporting of multiple and extremely complex datasets from multiple vendors
  • Ability to rapidly analyze and update reports with new data
  • Excellent project management skills required including ability to set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables
  • Proficiency using Word, Power Point, Excel and Outlook
  • Outstanding written and oral communication skills
  • Ability to distill and communicate findings into concise language and draw fact-based conclusions and recommendations
  • Ability to articulate needs and influence changes in multiple external and internal groups, through the use of data-driven analysis
  • Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making
  • Ability to establish rapport with Client, credibility and positive working relationship with all stakeholders including suppliers and internal clients at all organizational levels
  • MBA preferred

Job ID 1828669 Date posted 07/19/2018

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