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Welcome to AT&T command central. As part of our Corporate team, you’ll be at the heart of everything we touch – including industry-leading telecommunications, high-speed Internet and pay TV. Partnering up with thought leaders and amazing innovators in business units across the company, you’ll be amazed by what we can do. We’re connecting the world – and it all starts here.

Lead Manager, Social Multicultural

El Segundo , California

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AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen.

AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it.

The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value.

As Lead Manager, Social Multicultural you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring

  • A natural passion for the most fresh, distinctive and memorable ideas in the world
  • Deep understanding of the cultural context that Multicultural and Millennial consumers live in
  • Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting
  • Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution
  • Manage regular reporting and analysis of the performance of programs providing optimization recommendations
  • Collaborate with all internal departments, including General Market Advertising, Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies
  • Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives
  • Manage schedules and calendars for team as needed


Additional Information:

Position Requirements:
  • 7 or more years of marketing/advertising experience, with agency experience preferred
  • Able to clearly and concisely articulate a persuasive point of view, both written and verbal
  • Self-starter with an exceptional work ethic and ambition to go far, fast
  • Thrive in fast paced, constantly changing environments
  • A multi-tasker able to manage multiple things at once with an eye for detail
  • Bilingual (Spanish/English), able to seamlessly communicate in-language and in-culture
  • Exceptional project/program management skills, able to work with other groups and teams
  • Highly proficient in PowerPoint, Excel and Word
  • Bachelor’s degree in Business, Marketing, or Communications strongly preferred

Job ID 1825739 Date posted 06/12/2018

I love my career at AT&T.

Pros

AT&T has opened my world to possibilities! AT&T has a career platform that is rich in opportunity. It provides so many areas of interest you have the stay with one company and work in very different and challenging roles throughout your entire career.

Cons

The big corporate environment can make you feel like a number if you let it. You have to take control and drive your career. Get engaged and have a vision for what you see your career as.

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