Skip to main content
Close Search

Director of Wireless Marketing, Direct to Consumer Acquisition

El Segundo, California

Apply Now


Discover how your innovations can transform marketing, finance and more.

"We care about our customers & our employees, our business & our communities future."

Julia — Corporate Support - M&P Manager

"We have an opportunity to make an impact at all levels & have fun doing it."


Lead our business with your boldest ideas.

A Look Inside: AT&T Careers

Collaborate with people who share your enthusiasm.

Women leaders discuss career growth

An open dialogue on today's challenges.

AT&T Employees Stand for Equality

We live our values & without question or compromise.

Making a Successful Mentorship

See why building connections is vital.

AT&T is looking to grow our Wireless Marketing Team. Join us and lead the expansion of our Direct-to-Consumer customer acquisition programs.

This role can be located in Dallas, TX and El Segundo, CA.

You get to drive the sales of AT&T award winning wireless & mobility services with access to all the promotional tools, customer experience & value add that AT&T has available.

You will be supported and challenged by a world class advertising & consumer marketing team, including associates from analytics, data science, product marketing, and creative 

Your team will be the engine of new customer growth at AT&T Wireless. 

We’re seeking a world class Direct marketer that has a deep understanding of how to find & bring new customers to the AT&T family. You will have access to the full set of AT&T digital & direct marketing tools that deliver traffic to our retail, contact center & partner channels – all with the goal of adding new subscribers to our base.

You create and lead winning teams. Your passion, strategic skills & leadership strengths shine through.

You can share strategy, define success & provide financial & numerate targets for your internal partners to help them achieve their goals and deliver to the business. 

Specific Responsibilities:

  • Audience and customer segmentation is critical to success. Knowing who, when and how to reach our target customer groups will be a core part of the role
  • Offer strategy, message variation, timing, frequency must be balanced against cost of delivery to deliver the highest results with world class CPIGA & ROI
  • Build the customer acquisition direct marketing team 
  • Develop marketing calendar utilizing email, SMS, earned, paid & owned digital channels
  • Define customer segmentation and personalized engagement points & messaging. Find customers via channel parts and using contact channels that they seek to use
  • Define KPIs at each stage of the process from reach, response rates, traffic volumes, close rate and completed sales
  • Manage Agency partners to flawlessly execute & drive innovation in technology & customer engagement
  • Apply voice of the customer insights to identify customer pain-points, challenges, and hurdles; advise on approaches to eliminate and/or positively enhance customer interactions


  • 8+ years of D2C customer acquisition marketing, email marketing, content marketing, publishing, and/or social media experience -- ideally in a combination of agency / corporate environments
  • 8+ years of experience building customer acquisition journeys, and a passion for understanding consumer behavior and creating outstanding customer experiences 
  • Demonstrated entrepreneurial and owner mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization
  • An innovative, positive, and self-directed attitude 
  • Proven success in working with cross-functional marketing teams, such as Pricing, Product and Analytics, to create and execute against shared goals
  • Experience working with retail, online & contact center channels
  • Bachelor's degree in Marketing, Business or similar field preferred

Ready to join our team? Apply today!

Job ID 2159032 Date posted 11/11/2021
Apply Now

Here are similar jobs, or

New Search

Discover more at AT&T

Sign up for job alerts, updates and more.

Interested In

  • Product Marketing, El Segundo, California, United StatesRemove
  • Corporate, El Segundo, California, United StatesRemove
  • Marketing and PR, El Segundo, California, United StatesRemove
  • Marketing, El Segundo, California, United StatesRemove

AT&T Info and Alerts. Max 12 messages/month. Privacy Policy. You may opt-out at anytime by sending STOP to short code 20013. Msg & data rates may apply.

The values we live by.
  • Live True

    Do the right thing, no compromise.

  • Think Big

    Innovate and get there first.

  • Pursue Excellence

    In everything, every time.

  • Inspire Imagination

    Give people what they don't expect.

  • Stand for Equality

    Speak with your actions.

  • Embrace Freedom

    Press, speech, beliefs.

  • Make a Difference

    Impact your world.

  • Be There

    When customers & colleagues need you most.

Back to top