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Director of Product Marketing Management

El Segundo, California

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AT&T is on a journey to transform its role in the connectivity ecosystem and ensure that 5G and Fiber are front and center in emerging use cases. 

As new and exciting experiences emerge, like the metaverse, AT&T has high aspirations to use advanced connectivity technologies like 5G, Edge Computing, and Fiber to ensure we are the leading network for consumers, developers, and creators working to deliver the next generation of experiences.

We are seeking a change agent with a strong consumer marketing and technology skill set, who can build relationships with new external metaverse (immersive experiences, AR/VR/MR) partners to position AT&T as the leading network in this space and ensure that we are driving value from the huge investment we have made in our network.   

This is a leadership role within AT&T 5G Ecosystem Development team that requires understanding of the big picture and complex strategies, along with developing actionable plans.

If you have experience driving large-scale innovation initiatives and partnerships, are a passionate about immersive experiences and technologies, creating innovative products and groundbreaking customer experiences, this could be the role for you. 

Key Responsibilities:

  • Lead strategy development and provide thought leadership for end-to-end business development on behalf of AT&T with new partners across the consumer metaverse ecosystem, including metaverse platforms, XR hardware and services.
  • Uncover & understand key partner & customer user stories and requirements, guiding the co-creation & design of proofs-of-concepts and products
  • Guide product development teams to trial and launch products and services with partners
  • Research technology and industry trends to understand potential partners and solutions to help AT&T establish a unique and sustainable value proposition
  • Lead business proposals for target partners based upon a solid understanding of AT&T 5G and Advanced Connectivity capabilities
  • Guide internal cross-functional teams across marketing, go to market operations, public relations, product development, business, legal, and AT&T labs to trial and launch new products & services.

Education Requirement: Bachelor's degree.  Preferred in Engineering, Marketing, Business, or related field of study.  MBA Preferred.

Work Experience:  7+ years of experience in emerging technology business development or marketing. Experience with consumer technology, product, or technology development desired.

Supervisory: Yes

Skills and Experience:

  • A strong understanding of the XR ecosystem from developers through devices and experiences.
  • Strong technical and business background with the ability to quickly learn in a fast-paced environment.
  • Experience overseeing new and emerging partnership deals and the business development process from outreach to contract execution.
  • Passion for and demonstrated success creating innovative, memorable customer experiences.
  • Builds strong collaborative relationships with a diverse range of partners.
  • Ability to simply and effectively communicate complex concepts and user stories.
  • Thrives in a fast-paced environment with multiple priorities.
  • Skilled at leveraging multiple sources of data to drive sound economic decisions.
  • Excellent communication skills and ability to influence people at multiple levels of the organization.
  • Can-do, positive attitude; personable and flexible to changing demands of the business.

Job ID 2216841-2 Date posted 04/01/2022
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Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

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You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


The Hiring Process

Step 1

Complete a quick application online and check your status often.

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Job Offer

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and Training Begins

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