Associate Director of Market Research and Analysis
El Segundo, California
Job Description:
Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
Overview:
AT&T’s Marketing & Growth Organization delivers cutting-edge advertising that elevate AT&T’s historic brand and put the customer at the forefront of everything we do. The Research, Analytics and Impact team is looking for an innovative and experienced marketing professional to lead our Advertising, Messaging and Retail Research group and drive senior-level decision making through strong research programs. The Associate Director will lead a team of five direct reports along with several external partners and their activities. The selected candidate will need strong brand advertising, messaging and retail research expertise, as well as a proven track record of leading cross-functional teams, communicating effectively with leadership and thinking strategically across measurement platforms to deliver unified, clear analyses.
Key Responsibilities:
- Manage and elevate in-market advertising and creative research platforms:
- Ensure measurement frameworks and platforms reflect best-in-class methodology. Identify opportunities to elevate tools to put the customer at the forefront of decision making and execute on platform enhancements
- Develop our talent and position team members to expertly support partner organizations. Build strong, productive working relationships across the Research, Analytics & Impact team.
- Provide ongoing direction and management to a team of research vendors
- Develop advertising insights for AT&T’s Consumer and Business organizations:
- Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
- Provide thought leadership for measure of advertising’s influence on key performance metrics such as awareness, perceptions, and consideration.
- Generate crisp insights on AT&T advertising Brand and Message Recall performance and develop actionable recommendations for senior executives
- Manage the design, operation and enhancement of Competitive Media Spend Modeling Platform and all associated Reporting and Forecasting
- Manage Brand Advertising & Messaging Insights for key marketing executives
- Develop reports and key insights for brand health tracking, major advertising and sponsorship campaigns
- Manage messaging and positioning research, in-flight advertising performance and awareness tracking and reporting
- Supervise data reporting, collection, quality control and client delivery / presentation for advertising insights projects
- Manage Retail Insights for key marketing executives
- Develop actionable insights for AT&T’s retail merchandizing
- Track and measure customer experience and shopping behavior in-store
- Develop reports and key insights for major retail programs and market tests
Desired Qualifications:
10+ years’ relevant work experience designing and delivering market research; tracking brand health and measuring advertising’s influence of key performance metrics such as awareness, perceptions, and sales; developing actionable insights for senior marketing executives; supervision of data reporting, collection, and quality control for advertising insights projects
- 5+ years’ relevant experience leading teams, developing talent and managing vendor partners
- Strong analytical and problem-solving acumen
- Deep experience with brand, advertising, copy testing and messaging research
- Excellent communication skills
- Proficiency with Excel and PowerPoint
- Bachelors’ degree in a relevant field; Masters’ degree is preferred
Education: Typically requires a bachelors degree.
Experience: Typically requires 6+ years of experience in similar area of responsibility or as a supervisor.
Supervisory: Yes
Work Location: Must be able to work on-site fulltime (Atlanta, GA- or -El Segundo, CA)
Our Assoc Dir-Market Research & Analysis earn between 128,400.00 – 215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$128,400.00 - $192,600.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
Job ID R-46059-1 Date posted 12/03/2024
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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