Principal Omnichannel Strategy and Execution at AT&T Careers - AT&T Careers
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Principal Omnichannel Strategy and Execution

Dallas, Texas


Ready to redefine how people interact with the latest, coolest tech? On our User Experience (UX) team, your vision will drive cutting-edge ideas across our mobile products. Whether it’s apps, music, games or other services, this is your chance to shape millions of customer experiences.

  • Full-time
  • Level: All

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What makes someone successful in this position? Check out below to see if you have what it takes.

  • Creative 8
  • Collaborative 10
  • Enthusiastic 8
  • Curious 9
  • Problem-Solver 10
  • Understanding 9

Principal Omnichannel Strategy and Execution

Dallas, Texas

AT&T’s Mobility & Entertainment group is undergoing a digital transformation that includes quickly evolving our business towards an outside-in, omnichannel approach to maximize our customer experiences by allowing customers to use the channels simultaneously and to seamlessly connect between channels.  Are you interested in being a part of this critical initiative that will deliver meaningful connections for our millions of customers?  The omnichannel business team is looking for business managers who can think strategically and logically, innovate around customer needs, make data-driven decisions, and influence others through strong communications.

Job responsibilities include:
  • Focusing on the overall customer experience/journey, researching best practices across industries, and analyzing information to identify and prioritize opportunities.
  • Developing business capability hypotheses and owning the business roadmap for omnichannel initiatives.
  • Developing timelines and action plans to mitigate potential risks.
  • Managing relationships and clearly communicating priorities with key stakeholders across all levels.
  • Partnering with stakeholders to create executive communications.

Education: Bachelor of Science or Bachelor of Business Administration degree highly preferred; Master of Science or Master of Business Administration degree desired.

Experience:  Typically requires 5-8+ years experience.

Supervisory:  No

Ready to #transformdigital with us?  Apply now!

Job ID 1921316
Date posted 11/29/2019

Applicant Experience

Want to know what to expect? Here’s a breakdown of the typical application process.

  • Check your status regularly. Timing varies, so log in to see where we are.
  • Be ready to bring your laptop to show your portfolio – and have answers prepared regarding how you approached your projects, the tools you used and your personal experiences with them.
  • In-person interviews are typically 3-4 hours with UX peers.
  • 30-minute phone interview with recruiter

  • 30-minute phone interview with hiring manager

  • Potential second round in-person interviews

  • Conditional job offer

  • Drug screening and background check

  • Congratulations and welcome to AT&T!

Great Company


Great benefits, PTO, salary, and potential bonus opportunities.


New community to the company so there are some pains as we grow.

Current Employee - Senior User Experience Designer
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This is the life – the #LifeAtATT, that is. We’re creating what’s next and having a blast doing it. You’re looking for proof? Well, see for yourself.

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