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Welcome to AT&T command central. As part of our Corporate team, you’ll be at the heart of everything we touch – including industry-leading telecommunications, high-speed Internet and pay TV. Partnering up with thought leaders and amazing innovators in business units across the company, you’ll be amazed by what we can do. We’re connecting the world – and it all starts here.

Lead Product Owner - Offers

Dallas, Texas


At AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Our groundbreaking digital solutions provide an intuitive and integrated experience for customers across online, retail and care channels. Join our mission to deliver compelling communication and entertainment experiences to customers around the world. You’ll drive how we deliver a seamless and fast customer experience with digital at the center of AT&T's distribution channels. We’re offering an opportunity to revolutionize the digital space and the chance to create a career that will propel your future.      

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company!

AT&T's Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services.  As a seasoned professional, the AT&T Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customers needs and ensures the development of a compelling customer experience; driving results and product accountability.  


  • Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications.
  • Be product owner throughout the life cycle

  • Manage large projects and incubators with significant empowerment on decisions on solution directions, delivery, and budgets

  • Lead a team or POD to ensure on-time, inclusive (all applicable systems and work groups), effective and efficient project delivery.  Wide latitude for independent judgment.  Acts as the subject matter expert/lead for a key piece of Offers/promotion functionality

  • Identify and develop product strategy based on customer need.  Then, develop Business Cases/financial models and manages all aspects of a product or program from concept through to implementation to post-management.  Strategically develop and manage the successful delivery of business requirements (Feature Sets, User Stories and Epics) through an end-to-end process.  Delivers cost/benefit analysis forecasts.

  • Manages final technical design/solutions and coordinates user acceptance testing.  Accountable for pre-launch quality testing and post-delivery management of scope.

  • Leads reviews with Leadership and other stakeholders, as well as does general communications (examples: KPI, project, Incubator Backlog reviews).

  • Have expert knowledge on online technologies.  With the increasing sophistication of the buy-flows (examples: data-driven personalization, integration with new supporting platforms, analytics-based funnel structure, responsive design, integrated carts, inclusion of AI elements such as recommenders and chatbots), managers are the technical experts to ensure the best delivery solutions for new initiatives.

  • Provide continuing product surveillance and management of established product to attain financial objectives

  • Act as the foremost expert within the offer product discipline and an acknowledged authority within the organization

  • Work with marketing and sales operations teams to develop service delivery and channel enablement plans.

  • Perform competitive analysis to evaluate product capabilities, customer experience and frontline experience;

  • Rationalize solution offerings by performing map/gap analysis against current offering and industry standards and best practices.

  • Collaborate and foster strong relationships with internal and external resources.  Engage with different functional teams and business units (in order to drive business success and optimization).

  • Required Qualifications

    • Five years product management experience
    • Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team
    • Product launch and lifecycle management experience
    • Previous experience leading a cross-functional organization in executing projects from ideation to completion
    • Previous experience in Agile methodology
    • Strong analytic and fact-based decision-making skills
    • Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment
    • Must possess both outstanding written and oral communication skills
    • Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook.
    • Ability to clear a criminal background check and drug test.
    • Desired Qualifications

      • Six or more years product management experience, preferably in consumer new product development
      • Product management experience within high tech, software and/or wireless/telecom industry highly desired.

Job ID 1912494 Date posted 03/12/2019

I love my career at AT&T.


AT&T has opened my world to possibilities! AT&T has a career platform that is rich in opportunity. It provides so many areas of interest you have the stay with one company and work in very different and challenging roles throughout your entire career.


The big corporate environment can make you feel like a number if you let it. You have to take control and drive your career. Get engaged and have a vision for what you see your career as.

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