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Lead Marketing Content Strategist

Dallas, Texas

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Shape millions of customer experiences with your expertise and creativity.

"I am a huge advocate for the user and continuously focus on the value and importance they play in my ability as a designer and leader to deliver compelling customer experiences."

Kristin Jackson — Associate Director User Experience


Don't just imagine the future. Create it.

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Get to know our Design team

They're taking their careers (and creativity) in exciting directions.

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How does innovation transform UX?

Get the answer to that (and more) from one of our Designers.

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Brilliant minds, big data

Meet one of the extraordinary people at AT&T Labs..

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What fun stuff can we build during lunch?

You'll just have to watch the video and see for yourself.

About the AT&T Marketing & Growth Organization (MGO):

The Marketing & Growth Organization is committed to building out next-generation marketing capabilities that will broaden our skills, deepen our expertise, and better align all AT&T’s marketing and communication resources. 

Overall Purpose:

In this highly visible role, you will manage orchestration and adoption of Marketing & Growth Organization playbooks and guidelines into all parts of the company, operationalize the marketing programs within the BUs, and work to embed core tenets of marketing within products and scale efforts to build company-wide adoption of best in class marketing across AT&T. This role will support the creation and ongoing strategic maintenance of AT&T wide Marketing Community that fosters collaboration and creates opportunities to share world-class expertise, marketing assets, capabilities, and innovative solutions.

Plays a fundamental role in the development of compelling creative concepts for all media. Works closely with the marketing creative teams, information architects and public relations teams to design and execute messaging that communicates AT&T Next Gen marketing strategy.

Key Roles and Responsibilities: Has an advanced knowledge of design principles. Can independently manage multiple large-scale projects involving the management of both internal and external talent. Responsible for applying those levels of knowledge and professional experience to the development of AT&T design processes, roles, and resources.

Key Skills:

  • Experience in holistic marketing across multiple brands at large companies
  • Management of large-scale teams and projects, including cross-functional collaboration
  • Collaborative: willing to roll up their sleeves with the team and get close to the details as well as interface with and influence senior leaders across the firm
  • Change agent and motivator able to achieve alignment to a shared vision
  • Highly organized and accountable
  • Strategic and operational; able to think through strategic challenges and build ground-up solutions
  • Executive presence to inspire confidence with internal and external constituents
  • Content production and/or aggregation
  • Community building & engagement
  • Comfortable working in ambiguous environments


  • Typically requires a bachelor's degree.
  • Preferred Bachelors degree in English, Journalism, Marketing, Creative Writing or equivalent experience.


  • Typically requires 6+ years of experience in similar area of responsibility.

*This position is located in Dallas, TX and relocation assistance is not available.

Job ID 2232119 Date posted 06/23/2022
Apply Now


Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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