Do you want to use your analytic skills to help craft AT&T’s marketing strategy?

AT&T’s Research, Analytics and Insights team is looking for an innovative and experienced professional to join our team.

Part of the mission of our team is to develop and implement a systematic approach to measure marketing’s impact on sales, profitability and brand equity.

The Lead Data Scientist - Advanced Analytics position will build an industry leading data science capability to enable measurement and insights for marketing investment and impact.

Role

As a Lead Data Scientist, Advanced Analytics you’ll lead team efforts to develop, maintain, and refine market mix, multi-touch attribution, customer base, customer value, and brand analytics models for AT&T’s Consumer Businesses.

Insights will drive strategies and tactics to increase sales, lower churn and optimize AT&T’s deployment of advertising messages, mass media, social media and direct/digital marketing to drive the AT&T brand forward.

Responsibilities

As a Lead Data Scientist, Advanced Analytics you’ll:

• Work closely with internal market research and data science teams to build and deploy new solutions and capabilities on marketing measurement
• Build and deploy data infrastructure and modeling platforms that enable modeling, forecasting, and optimizations of marketing plans
• Manage analytical and data vendor teams
• Share insights with senior executives and craft related action plans with internal stakeholders
• Be a subject matter expert on marketing analytics within company who can build a high impact data science capability and be an advocate for measurement with cross functional partners

Position Qualifications

• Excellent analytical skills and deep experience developing multivariate models to produce insights.
• A deep understanding of applied statistics, time series analysis, and data mining.
• Experience with marketing mix modeling and multi-touch attribution, with broad experience applying statistical models to answer a wide range of marketing measurement questions.
• Self-starter with ability to write code and build complex databases from scratch.
• Experience developing new solutions and research.
• Proficiency using R, Python, SAS or a related statistical modeling platform is a must.
• Strong Excel spreadsheet skills are required, along with experience managing large, complex data sets. Experience with optimizations and solvers is a plus.
• Candidates must be able to manage complex, time-constrained projects and serve as a subject matter expert. He/She/They will have excellent written and verbal communication skills and is a team player who can negotiate with and influence a wide range of business constituencies.
• A Bachelors’ degree in economics, decision science, computer science, science, analytical marketing or other quantitative field is required; a master’s or PhD is strongly preferred. 

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The position is located in California (El Segundo), Texas (Dallas) or Georgia (Atlanta).   Position can work from home for majority of the time, however some days in the office / some travel will be required. 

Interested? Apply today!